Associate Product Marketing Manager – Growth Marketing
Location: Coimbatore - Onsite
Company: Inforvio
About Us
At Inforvio, we are building the future of low-code SaaS for lending. Our platform delivers purpose-built stacks, solutions, and apps for every player in the lending ecosystem — from banks, NBFCs, and HFCs to DSAs, LSPs, and fintechs.
We're looking for a dynamic Associate Product Marketing Manager – Growth Marketing who will play a critical role in shaping our brand presence, digital engagement, and go-to-market strategies. If you are passionate about product storytelling, design, and growth hacking, this is your chance to be part of a fast-scaling fintech SaaS company.
What You'll Do
- Content & Storytelling – Create compelling content (blogs, case studies, whitepapers, product decks, newsletters, social posts) that communicates Inforvio's value proposition.
- Design & Creative – Use Figma, Canva, and UI/UX design skills to create digital assets, campaign creatives, landing pages, and product visuals.
- Growth Marketing – Drive digital marketing campaigns, community building, and brand growth across channels (LinkedIn, email, newsletters, and communities).
- Product Marketing – Translate product capabilities into customer-centric messaging, battlecards, and launch campaigns.
- Market & User Insights – Conduct business analysis and competitor benchmarking to fine-tune our positioning in the lending SaaS domain.
- Collaboration – Work closely with Product, Sales, and Customer Success teams to enable go-to-market success.
What We're Looking For
- 0–1 years of experience in product marketing, growth marketing, or digital marketing (preferably SaaS/fintech).
- Strong UI/UX design sense and hands-on skills in Figma, Canva, and other design tools.
- Excellent content writing and storytelling skills with a portfolio of digital/marketing assets.
- Exposure to digital marketing, email marketing, and community engagement strategies.
- Ability to analyze markets, users, and competitors to generate actionable insights.
- A self-starter with a growth mindset, creativity, and the ability to thrive in a fast-paced startup environment.
Why Join Us
- Be part of a next-gen SaaS platform that is reshaping the future of lending.
- Work at the intersection of product, design, and growth marketing.
- Ownership & visibility in a fast-growing fintech product company.
- Collaborative and innovation-driven culture.
