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Job Description
Role Overview
Wembrace Biopharma Pvt. Ltd. is looking for an experienced Brand Manager / Product Manager – Oncology to lead our oncology portfolio. The role will drive brand strategy, execution excellence, and business growth, in line with organizational objectives.
Key Responsibilities
Brand & Portfolio Management
•Own brand strategy and annual brand plans to achieve business and financial targets
•Plan, manage, and optimize marketing budgets and program execution
•Forecast brand performance; track KPIs and report outcomes to Marketing Leadership
•Support product launches, growth initiatives, and lifecycle management
Marketing Strategy & Execution
•Develop cost-effective promotional tools/materials with internal teams and agencies
•Adapt central strategies to local market needs
•Plan and execute promotional meetings in compliance with regulatory/legal standards
•Manage external agencies (creative, digital, promotional)
Field Force & Market Engagement
•Joint field work to understand market dynamics, customer needs, and competition
•Support positioning, prioritization, and training of the sales team
•Coordinate cross-functionally with Sales, Medical, Regulatory, Legal, Finance, etc.
Medical & KOL Engagement
•Partner with Medical Affairs to engage KOLs on research and differentiation
•Drive awareness campaigns and CME initiatives with Medical teams
Digital & Innovation
•Build and execute a digital roadmap aligned with business objectives
•Use digital insights to sharpen strategy and improve marketing effectiveness
Shared Accountability
•Contribute to operating plans and influence sales targets with BU/Marketing leaders
•Support long-range forecasting and revenue adjustments as required
Candidate Profile
•B.Pharm mandatory | MBA preferred
•10+ years in pharma brand/product management (oncology preferred)
•Strong understanding of pharma marketing, brand planning, and compliance
•Excellent communication, analytical thinking, and stakeholder management
•Working knowledge of digital marketing tools and data-driven decision-making

