Product Manager

Role Brief:

We are looking for a result-driven Product Manager – E-commerce to lead the strategy, roadmap, and performance of our in-house App & Website platform for selling Vishal Mega Mart products across Apparels, General Merchandise, and FMCG categories. The role requires strong ownership of catalogue management, customer analytics, P&L, GTM planning, and platform optimization to drive revenue growth and customer experience excellence

Job Responsibilities:

Product Strategy & Roadmap

• Define and execute product vision and roadmap for the in-house App & Website.
• Identify customer pain points and product gaps to improve user experience.
• Prioritize features based on business impact, customer needs, and technical feasibility.
• Work closely with Tech, Design, Marketing, and Category teams for timely execution.

Platform & Catalogue Management

• Oversee end-to-end catalogue management across: Apparels (Men / Women / Kids), General Merchandise, FMCG
• Ensure accurate product listing, content quality, attributes, pricing, and availability.
• Optimize search, filters, product discovery, and merchandising.
• Improve conversion rate through structured catalogue and content strategy.

Customer Analytics & Insights

• Deep dive into customer behavior, cohorts, and buying patterns.
• Monitor funnel metrics (Traffic ATC Conversion Retention).
• Use analytics tools to drive data-backed decisions.
• Improve customer journey and enhance lifetime value (LTV).

P&L Ownership

• Own and manage E-commerce P&L for the platform.
• Drive revenue growth, margin optimization, and cost efficiency.
• Monitor CAC, contribution margins, discount impact, and ROI.
• Work with Finance & Category teams for forecasting and planning.

Go-To-Market (GTM) Strategy

• Plan and execute GTM strategies for: New category launches, App feature rollouts, Campaigns and seasonal events
• Collaborate with Marketing for digital campaigns, promotions, and loyalty programs.
• Ensure alignment between product positioning and brand messaging.

Growth & Optimization

• Drive initiatives for: Market share growth, Customer acquisition & retention, Revenue per user improvement
• Continuously test and optimize through A/B testing and performance analysis.

Cross-Functional Leadership

• Act as a bridge between Business, Tech, Marketing, and Operations.
• Lead sprint planning and ensure timely feature delivery.
• Work closely with catalogue specialists and analytics teams.

Education & Experience:

• MBA / Bachelor degree in Business, Marketing, Engineering, or related field from Tier-1 College
• 3–5 years of experience in E-commerce Product Management.
• Experience in retail / Omni channel business preferred.
• Knowledge of analytics tools (Google Analytics, Power BI, Tableau, etc.) preferred.