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synectics apac

Product Manager

synectics apac
Hyderabad, India
5-10 Years
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  • Posted a day ago
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Early Applicant

Job Description

Experience Required

  • 5-10 years in Sales & Marketing within a reputed Seed Company / Agri-input / Agri-business organization
  • Proven experience in:
    • Channel development
    • Institutional sales
    • Business development in seeds/agri-inputs
Key Responsibilities

  • Business Planning & Strategy
  • Develop mid-term and long-term business plans in alignment with leadership
  • Drive volume, value, and gross margin targets for assigned crop
  • Define product lifecycle (PLC) and growth strategy
  • Cross-Functional Coordination
  • Collaborate with Production, R&D, Sales, and Supply Chain teams
  • Support production planning to ensure timely product availability
  • Provide inputs for product evaluation, trials, and development
  • Seed Supply & Operations Management
  • Ensure end-to-end seed availability as per business plan
  • Monitor stock levels (carry-forward & fresh arrivals)
  • Oversee packaging readiness and dispatch planning
  • Marketing & Demand Generation
  • Lead all marketing initiatives for assigned crop
  • Design and execute integrated marketing campaigns (offline + digital)
  • Develop product positioning and branding strategies
  • Optimize marketing spends through performance tracking
  • Go-to-Market (GTM) Strategy
  • Create and execute demand generation plans with clear timelines
  • Drive channel engagement and farmer outreach programs
  • Enable sales teams through training (product & agronomy)
  • Budgeting & Performance Management
  • Prepare and manage regional and zonal budgets
  • Track sales vs. targets and marketing spends
  • Drive P&L accountability and profitability
  • Market Intelligence & Insights
  • Conduct market mapping, segmentation, and competitive analysis
  • Gather customer insights through surveys and field interactions
  • Develop value-based pricing strategies

Educational Qualifications

  • B.Sc. Agriculture / M.Sc. Agriculture (mandatory)
  • MBA in Marketing (preferred)

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Agri-Business
Employment Type:
Full time

About Company

synectics apac

Job ID: 145404219

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Last Updated: 03-04-2026 08:51:26 PM
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