About Swiss Beauty
Welcome to Swiss Beauty, one of India's fastest-growing beauty and cosmetics brands. Established in 2013, Swiss Beauty is built to be the ultimate companion and BFF of every makeup lover, transforming everyday beauty routines into extraordinary experiences with a deep understanding of Indian beauty needs, we blend global cosmetic standards with strong innovation capabilities to create long-lasting, comfortable, and game-changing products. Our mission is to elevate beauty to Swiss standards while redefining industry benchmarks.
Role Overview
We are looking for a Product Manager to drive growth, conversion, and customer experience for our D2C business. You will own the end-to-end product lifecycle across website /app, focusing on user journeys, funnel optimization, and revenue impact.
Key Responsibilities
- Product Ownership
- Own D2C product roadmap aligned with business goals (revenue, CAC, LTV)
- Manage website/app experience (landing → checkout → post-purchase)
- Collaborate with design, engineering, and marketing teams
- Conversion Rate Optimization (CRO)
- Analyze funnel metrics (traffic → add-to-cart → checkout → purchase)
- Run A/B tests to improve conversion rates
- Optimize PDP, cart, checkout flows
- Growth & Retention
- Work on retention strategies (repeat purchase, subscriptions, loyalty)
- Improve customer lifecycle (onboarding, engagement, reactivation)
- Partner with CRM team for campaigns (email, WhatsApp, push)
- Data & Analytics
- Track key KPIs: Conversion Rate, AOV, CAC, LTV, retention rate
- Use tools like Google Analytics, Mixpanel, or similar
- Translate data into actionable product decisions
- Martech & Integrations
- Work with tools like Shopify / custom CMS
- Integrate payment gateways, logistics, analytics, CRM tools
- Improve performance (page speed, mobile UX)
- Stakeholder Management
- Coordinate with marketing, supply chain, and customer support
- Align product initiatives with business priorities
Key Requirements
- 3+ years in Product Management (D2C/ e-commerce preferred)
- Strong understanding of D2C funnels and metrics
- Experience with A/B testing and CRO
- Analytical mindset with hands-on data tools experience
- Familiarity with Shopify or similar platforms is a plus
- Strong communication and execution skills
- Experience in high-growth startups or consumer brands
- Knowledge of performance marketing (Meta, Google Ads)
- Basic understanding of SQL or data tools
Working Conditions
- Environment: Office setting
- Full-time position, Monday to Friday
What We Offer
Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include:
- Paid parental leave as well as benefits to support you as you transition to life as a working parent
- Maternity off
- Flexible working hours window
- Insurance coverage for you and your family
- Adoption/Commissioning time off
- Exclusive employee discount on our products
- Learning and development opportunities
- Recognition and service awards
Our commitment to Diversity, Equity and Inclusion
We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, neurodiversity, religion.
Interested candidates can share their resume at [Confidential Information].
Skills: product,d2c,a/b testing,analytics,d2c funnels
