The Product Manager- Savings Account will lead the development, management, and digital transformation of the Bank's Savings Account portfolio. The role involves end-to-end ownership of product lifecycle, customer journeys, process optimization, regulatory compliance, and profitability, with a sharp focus on enhancing customer experience and driving business growth across segments.
Overall Job Description
Product & Portfolio Management
- Develop and execute the product roadmap and strategy for Savings Accounts
- Leverage AI/ML models for customer segmentation, propensity scoring, and personalization
- Manage product variants across Retail, Salary, TASC, Government and Household segments
- Conduct market research, peer benchmarking, and trend analysis for product improvements
- Define product features, benefits, pricing, and value propositions
- Drive acquisition, activation, engagement, and retention strategies
- Monitor portfolio metrics such as CASA growth, balances, profitability, and customer mix
- Build business cases and track performance against targets
Customer Journey & Digital Ownership
- Own end-to-end customer journey (onboarding → servicing → lifecycle engagement)
- Integrate AI-powered onboarding journeys (eKYC automation, document verification, fraud detection)
- Work closely with Technology and Operations teams to simplify customer journeys and improve service delivery
- Ensure seamless and intuitive mobile and web experiences
- Incorporate Voice of Customer (VoC) insights into journey improvements
Policy, Process & Governance
- Review and enhance SOPs, product policies, T&Cs, and process documentation
- Drive intelligent process automation (IPA/RPA + AI) for account opening and servicing
- Use AI-based anomaly detection to identify process inefficiencies and risks and redesign them
- Standardize and digitize processes to ensure efficiency, scalability, and consistency
- Define and monitor process KPIs and performance metrics
- Develop real-time process monitoring dashboards with AI alerts
Regulatory Compliance & Risk Management
- Ensure adherence to RBI regulations, KYC/AML norms, and internal policies
- Manage updates to rates, charges, policy notes, and compliance frameworks
- Support regulatory reporting and ensure timely resolution of regulator queries
- Identify and mitigate risks in product and process frameworks
Business Growth & Partnerships
- Drive CASA growth, revenue, and customer acquisition
- Identify opportunities for new initiatives, innovation, and incremental revenue generation
- Manage alliances, tie-ups, and partnerships for product promotions and cross-sell
- Own marketing collaterals including brochures, website content, and campaigns
Stakeholder Management & Enablement
- Act as SPOC for product knowledge, marketing support, and campaigns across frontline channels
- Collaborate with Risk, Compliance, Ops, Tech, Design, and Sales teams
- Conduct trainings and mentoring for frontline teams on product/process changes
- Drive alignment across stakeholders for seamless execution
P&L and Performance Ownership
- Own Savings Account P&L, budgets, and revenue targets
- Improve channel productivity and business performance
- Track and optimize product usage, engagement, and profitability
Education and Work Experience Requirements:
EDUCATION
MBA / PGDM in Finance or Marketing (Tier 1 / Tier 2 preferred)
WORK EXPERIENCE
3–7 years of experience in banking or financial services
Strong experience in Savings Accounts / CASA / Liabilities product management
Exposure to AI/ML, data analytics, or digital transformation projects preferred
Desired Behavioral / Functional Traits
- Strong understanding of liability products (Savings & FD) and retail banking ecosystem
- Experience in product lifecycle management and product launches
- Strong analytical and data-driven mindset
- Expertise in digital journeys, onboarding funnels, and UX improvements
- Stakeholder management across cross-functional teams
- Strong communication, training, and presentation skills
- Customer-first mindset with problem-solving orientation
- Ownership mindset with ability to drive execution
