Key Responsibilities
- Execute and help shape the product vision for Paid Social and Influencer Marketing
within the retail media ecosystemaligning with Social Commerce and Retail Media
product strategies as well as market opportunity and customer needs.
- Lead the product lifecycle from discovery through delivery for new capabilities for social
commerce at retailers, such as retailer handle integration, performance tracking, 3P
platform integrations, and measurement.
- Partner with our Social Commerce platform teams to enable paid social programs that
scale on social platforms like Meta, Tiktok, Google, and Pinterest to enable self-service
paid social automation.
- Drive integration strategies for influencer content within on-site, off-site, retailer paid
social, and in-store experiences, leveraging first-party data and creator content.
- In conjunction with Measurement Products and Analytics teams, develop measurement
frameworks that demonstrate ROI, including incrementality, attribution, and
cross-channel lift.
- Collaborate with Marketing, Sales, and Account Teams to develop compelling value
propositions, go-to-market materials, and client enablement tools. Regularly participate
in sales calls with brands and retailers to collect voice of customer.
- Monitor market trends and competitors to identify new product opportunities and
maintain competitive differentiation in the retail media landscape.
Required Qualifications
- 4+ years of product management experience, with at least 2+ years focused on social
media advertising and/or influencer marketing.
- Understanding of the retail media ecosystem, including how brands activate media
across retailer-owned and paid social/influencer channels.
- Experience working with or integrating platforms like Meta Ads Manager, TikTok
Business, Google Ads (YouTube).
- Familiarity with first-party data activation, identity resolution, and closed-loop
measurement.
- Strong analytical and strategic thinking skills with experience defining KPIs and using
data to inform product direction.
- Proven ability to manage cross-functional teams and deliver products in fast-paced, agile
environments.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Experience in or with retailers, CPG brands, or ad tech/martech platforms and products.
- Familiarity with ad serving, DSPs, or media buying platforms.
- Background working with influencer content moderation, creator partnerships, or UGC
compliance.
- Knowledge of emerging trends in social commerce, shoppable media, and creator
economy dynamics.
- Bachelor's degree required; product management certifications and training a plus.
Key Roadmap Targets for 2025 and beyond
- Automated campaign publishing to social platforms
- Self-serve campaign management for Paid Social campaigns
- Self-serve order management and intake for Influencer campaigns
