Product Strategy & Development:
- Define product roadmap and vision for walling products (e.g., AAC blocks, wall panels, drywall systems, plaster, or other masonry solutions).
- Collaborate with R&D and manufacturing for new product development and improvements.
- Conduct competitor benchmarking and gap analysis.
Market Intelligence & Customer Insights:
- Analyze regional market trends, customer needs, and emerging technologies.
- Visit job sites, channel partners, architects, and contractors for firsthand insights.
- Provide market feedback to guide innovation and product positioning.
Go-to-Market & Launch Planning:
- Develop product launch plans and manage rollouts in coordination with marketing and sales.
- Create product collaterals, datasheets, demos, and technical documentation.
- Conduct internal product training for sales and distribution partners.
Sales Enablement & Support:
- Act as a product expert and key point of contact for the sales team in Surat and surrounding markets.
- Support with pricing strategies, technical presentations, and customer-specific solutions.
- Monitor sales performance and develop strategies to drive product adoption.
Channel & Stakeholder Engagement:
- Work closely with channel partners, influencers, and project stakeholders to drive product visibility.
- Support marketing campaigns, seminars, and awareness activities in Surat region.
Performance Tracking & Reporting:
- Monitor KPIs including volume growth, market share, pricing, and profitability.
- Provide regular product performance updates to leadership.
Key Requirements:
Education:
- B.E./B.Tech (Civil/Mechanical/Chemical) + MBA in Marketing or Product Management (preferred)
Experience:
- 5 8 years in product management or technical marketing in walling materials, construction chemicals, or building solutions
Skills:
- Strong technical and commercial understanding of walling solutions
- Good communication, stakeholder management, and analytical skills
- Familiarity with project sales and construction practices
- Proficient in Excel, PowerPoint, and product lifecycle tools
Key Performance Indicators (KPIs):
- Product revenue and volume growth
- Successful product launches and project specifications
- Sales team engagement and training effectiveness
- Market penetration and customer satisfaction
- Competitor differentiation and innovation index
