Job Title: Product Manager Exterior Premium Range (Decorative Paints)
Location: Mumbai, India
Experience: 5 to 8 years
Department: Marketing
Reports To: Group Product Manager
Job Purpose
To lead the strategic and operational management of the Exterior Premium range of decorative paints, ensuring category growth through effective product lifecycle management, pricing strategy, brand positioning, and cross-functional collaboration.
Key Responsibilities
- Product Strategy & Lifecycle Management
- Own the product roadmap for the Exterior Premium paints segment.
- Manage the entire product lifecycle from ideation, development, launch, growth, maturity to phase-out
- Conduct regular portfolio reviews to identify gaps, rationalize SKUs, and drive innovation.
- Market & Consumer Insights
- Conduct market research and competitor benchmarking to identify trends, pricing dynamics, and consumer preferences
- Develop and maintain buyer personas and customer segmentation strategies.
- Go-to-Market & Brand Management
- Define and execute go-to-market strategies for new product launches and relaunches
- Collaborate with the brand and communication teams to develop compelling product messaging, packaging, and promotional campaigns
- Ensure alignment with digital marketing and retail activation plans.
- Sales Enablement & Channel Support
- Work closely with sales teams to develop trade schemes, POS materials, and training modules.
- Monitor product performance across channels (retail, franchisee) and regions.
- Pricing & Profitability
- Develop pricing strategies that balance affordability with profitability.
- Monitor input costs, margins, and suggest corrective actions to maintain category health.
- Cross-Functional Collaboration
- Liaise with R&D, supply chain, procurement, and manufacturing to ensure timely product development and availability
- Drive sustainability initiatives in packaging and formulation in line with lifecycle assessment goals
Key Skills & Competencies
- Strong analytical and strategic thinking.
- Deep understanding of the decorative paints market, especially economy segments.
- Excellent communication and stakeholder management skills.
- Proficiency in data analysis tools and product management software.
- Ability to manage multiple projects and priorities in a fast-paced environment.
Qualifications
- Bachelor's degree in engineering, Chemistry, Business, or related field.
- MBA in Marketing or Product Management preferably from Tier 1 institutes.
- 3-5 years of experience in product management, preferably in paints, FMCG, or building materials.
Preferred Attributes
- Customer-Centric Approach
Demonstrates deep empathy for homeowners, applicators, and channel partners; translates insights into product innovation and value delivery.
- Cross-Functional Collaboration Builds strong partnerships across R&D, Sales, Marketing, and Supply Chain to drive seamless product development and execution.
- Execution Excellence Maintains high ownership and attention to detail in managing product launches, lifecycle, and portfolio performance.
- Agility & Adaptability Responds swiftly to changing consumer preferences, regulatory shifts, and seasonal demand cycles with strategic flexibility.
