Job Description
Job Title: Product Manager Exterior Premium Range (Decorative Paints)
Location: Mumbai, India
Experience:5 to 8 years
Department: Marketing
Reports To: Group Product Manager
Job Purpose:
To lead the strategic and operational management of the Exterior Premium range of decorative paints, ensuring category growth through effective product lifecycle management, pricing strategy, brand positioning, and cross-functional collaboration.
Key Responsibilities:
1. Product Strategy & Lifecycle Management
- Own the product roadmap for the Exterior Premium paints segment.
- Manage the entire product lifecycle from ideation, development, launch, growth, maturity to phase-out
- Conduct regular portfolio reviews to identify gaps, rationalize SKUs, and drive innovation.
2. Market & Consumer Insights
- Conduct market research and competitor benchmarking to identify trends, pricing dynamics, and consumer preferences
- Develop and maintain buyer personas and customer segmentation strategies.
3. Go-to-Market & Brand Management
- Define and execute go-to-market strategies for new product launches and relaunches
- Collaborate with the brand and communication teams to develop compelling product messaging, packaging, and promotional campaigns
- Ensure alignment with digital marketing and retail activation plans.
4. Sales Enablement & Channel Support
- Work closely with sales teams to develop trade schemes, POS materials, and training modules.
- Monitor product performance across channels (retail, franchisee) and regions.
5. Pricing & Profitability
- Develop pricing strategies that balance affordability with profitability.
- Monitor input costs, margins, and suggest corrective actions to maintain category health.
6. Cross-Functional Collaboration
- Liaise with R&D, supply chain, procurement, and manufacturing to ensure timely product development and availability
- Drive sustainability initiatives in packaging and formulation in line with lifecycle assessment goals
Key Skills & Competencies:
- Strong analytical and strategic thinking.
- Deep understanding of the decorative paints market, especially economy segments.
- Excellent communication and stakeholder management skills.
- Proficiency in data analysis tools and product management software.
- Ability to manage multiple projects and priorities in a fast-paced environment.
Qualifications:
- Bachelor's degree in engineering, Chemistry, Business, or related field.
- MBA in Marketing or Product Management preferably from Tier 1 institutes.
- 3-5years of experience in product management, preferably in paints, FMCG, or building materials.
Preferred Attributes:
- Customer-Centric Approach
Demonstrates deep empathy for homeowners, applicators, and channel partners translates insights into product innovation and value delivery. - Cross-Functional Collaboration
Builds strong partnerships across R&D, Sales, Marketing, and Supply Chain to drive seamless product development and execution. - Execution Excellence
Maintains high ownership and attention to detail in managing product launches, lifecycle, and portfolio performance. - Agility & Adaptability
Responds swiftly to changing consumer preferences, regulatory shifts, and seasonal demand cycles with strategic flexibility.
