Role Summary
The Product Manager will be responsible for end-to-end product lifecycle management, driving revenue growth, market expansion, and customer satisfaction for Aurolab's product portfolio. The role requires strong market understanding, strategic thinking, and cross-functional collaboration to align product performance with organizational goals.
Key Responsibilities
1. Financial & Business Results
- Own product planning and execution across the entire product lifecycle.
- Collaborate with Production, Sales, Marketing, and support teams to achieve revenue and customer satisfaction targets.
- Ensure product alignment with overall company strategy and business objectives.
2. Product Strategy
- Identify customer needs through market research, field insights, and data analysis.
- Develop in-depth market knowledge including market size, share, customer segments, preferences, and behavior.
- Define and execute product strategy and roadmap.
- Analyze competitors and position products effectively in the market.
- Develop clear product positioning, value proposition, and messaging.
- Set pricing strategies (ASP, market-specific pricing) to achieve revenue and profitability goals.
- Deliver accurate monthly revenue forecasts.
- Develop sales tools and conduct regular training programs for the sales team.
3. Operations & Execution
- Develop deep understanding of customer experience and identify product gaps and opportunities.
- Drive new product development initiatives and improvements to existing products.
- Lead product launch activities ensuring faster time-to-market in coordination with production teams.
- Plan and execute product-specific marketing initiatives such as campaigns, CMEs, RTDs, and promotional activities.
- Provide rolling forecasts to production for efficient supply planning and optimal lead times.
- Evaluate promotional strategies to ensure consistency with product positioning and effectiveness of communication.
4. Stakeholder & Market Engagement
- Engage with customers, KOLs, and distributors to gather feedback and strengthen relationships.
- Represent the organization through customer visits, conferences, and industry interactions.
- Act as a subject matter expert for assigned products and market segments.
Experience
- 10–15 years of experience in Sales/Marketing within the Healthcare / Pharma / Medical Devices industry
- Prior experience in product management is highly preferred
Key Skills & Competencies
- Strong communication and presentation skills
- Excellent knowledge of sales and marketing principles
- Strong analytical and strategic thinking ability
- Market research and competitive analysis expertise
- Cross-functional collaboration and stakeholder management
- Ability to manage multiple products and priorities
