Job Description
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
- Independently handles brand management responsibility for allocated brands
- Achieve top-line, market share and bottom-line targets for the brands assigned
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
- Analyze market conditions and forecast sales on a regular basis
- Monitor ROI on brand strategies
- Monitor competitor activities
- Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
- Develop and implement Annual Operating Plan for brand portfolio
- Undertake fieldwork to capture insights
- Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
- Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
JOB SPECIFICATIONS:
Skill, Education, Experience
Education:
- Graduate in Science / Pharmacy.
- MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
- Pharmaceutical Product Management experience of 3 years (preferably in MNC) as brand manager
- Exposure to managing Key Accounts / dealing with Key Opinion Leaders
- Experience in managing new launches preferable
Skill:
- Excellent Communication Skills
- Functional & Technical Knowledge on therapy areas owned and other therapies in the division
- Demonstrates creativity, innovation and drive for results.
- Ability to influence, lead and work with cross functional teams
- Analytical skills and good Financial Acumen
- Strategic thinking, Problem solving and decision making skills
- Planning and organizing skills for short term and long term.
- Time management and multi-tasking skills
