Product Manager - Engagement
- Posted 2 months ago
- Be among the first 10 applicants
Job Description
About The Role
Kuku is India's one of the largest content platforms. This role owns the Engagement charter at Kuku — the cross-functional function responsible for how often people come back, how deep they go, and how the product turns a first listen into a daily habit. You'll run the POD's roadmap end to end: dig into user behaviour, decide what to build next, and ship features that move engagement and retention. It's a role for someone who is equally comfortable in a cohort chart and in a prototype, and who can turn a hunch into something clickable before writing a single line of spec.
What You'll Work OnOwn The Engagement POD
Founded in 2018, KUKU is India's leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India's largest cultural exporter of stories, culture, and history to the world with a firm belief in Create In India, Create For The World.
We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India's entertainment industry.
Website: www.kukufm.com
Android App: Google Play
iOS App: App Store
LinkedIn: KUKU
Ready to make an impact Apply now!
Skills: design,retention,cohort,engagement,ab testing,features
Kuku is India's one of the largest content platforms. This role owns the Engagement charter at Kuku — the cross-functional function responsible for how often people come back, how deep they go, and how the product turns a first listen into a daily habit. You'll run the POD's roadmap end to end: dig into user behaviour, decide what to build next, and ship features that move engagement and retention. It's a role for someone who is equally comfortable in a cohort chart and in a prototype, and who can turn a hunch into something clickable before writing a single line of spec.
What You'll Work OnOwn The Engagement POD
- Own the engagement roadmap end to end — set the direction for the POD, decide what gets built, and drive it from idea to launch to iteration.
- Run the POD's day-to-day: define and prioritise the backlog, keep engineering and design unblocked, and make the calls that keep the squad moving.
- Own engagement and retention metrics for the POD, and be accountable for the number, not just the shipping.
- Do the user analysis yourself — cohort, funnel, and retention analysis to understand where people drop off and why they come back.
- Combine quantitative data with qualitative research (user interviews, session reviews, feedback) to build a real picture of listener behaviour.
- Turn insight into a clear, prioritised view of what to build next.
- Plan new features from problem to spec — define the opportunity, size it, write crisp requirements, and align the POD around them.
- Vibe code your ideas. Use AI-assisted coding and prototyping tools to build quick, working prototypes and clickable demos, so ideas get validated with real interaction before they hit the roadmap.
- Design and run experiments (A/B tests) to validate whether a feature actually moves the needle.
- Work closely with engineering, design, data, and content to ship features that land.
- Communicate what you're building and why, and keep stakeholders aligned on outcomes over output.
- 3–6 years in product management, ideally on consumer products at real scale.
- Genuinely data-driven — comfortable with product analytics, cohort and funnel analysis, and pulling your own numbers (SQL or tools like Amplitude / Mixpanel).
- Strong user-research instinct — you talk to users and let evidence, not opinion, drive the roadmap.
- Vibe coding ability — you can use AI coding tools (e.g. Claude, Cursor, v0, or similar) to build prototypes and validate ideas hands-on, without waiting on engineering.
- A track record of planning and shipping features that measurably improved engagement or retention.
- Clear thinking and clear communication — you can turn ambiguity into a plan the POD can execute.
- Experience specifically on engagement, retention, growth, or habit-formation problems.
- Experience with subscription, content, audio, or OTT products.
- Familiarity with experimentation frameworks and A/B testing at scale.
- Comfort working across the funnel — onboarding, activation, and re-engagement.
- Analytics: SQL, ClickHouse
- Prototyping / Vibe coding: Claude, Cursor, v0, Figma
- Experimentation: A/B testing and feature-flag tooling
- Bachelor's or Master's in any discipline — or equivalent practical experience. What matters is judgement, curiosity, and a bias for shipping.
- Full ownership of a POD that directly moves the numbers that matter.
- Competitive comp + ESOPs.
- Learning budget and certification support.
- A team that cares about outcomes, not just output.
Founded in 2018, KUKU is India's leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India's largest cultural exporter of stories, culture, and history to the world with a firm belief in Create In India, Create For The World.
We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India's entertainment industry.
Website: www.kukufm.com
Android App: Google Play
iOS App: App Store
LinkedIn: KUKU
Ready to make an impact Apply now!
Skills: design,retention,cohort,engagement,ab testing,features
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