Role Overview:
We are seeking a hands-on and customer-centric Product Manager to lead the development and optimization of our Digital Onboarding and Account Opening experiences in a leading Indian Bank . You will be responsible for delivering seamless, compliant, and high-conversion onboarding journeys for savings accounts, current accounts, Fixed Deposits, and Retail Assets, and other customer profiles via mobile and web platforms, which will be assisted, DIY, and APIs for partnership integration.
Key Responsibilities:
1. Product Strategy & Ownership
- Define product vision and roadmap for digital onboarding and account journeys (savings, current, NRI, FD, Retail Assets etc.)
- Benchmark with best practices in Indian and global digital banking
- Identify opportunities for automation (e.g., Video KYC, Aadhaar XML, DigiLocker, GSTN, MCA)
2. Customer Journey Design
- Map end-to-end customer journeys across mobile and web
- Continuously optimize UX for drop-off reduction and faster onboarding
- Conduct user research, feedback analysis, and A/B testing
3. Technology & Delivery
- Translate business requirements into clear PRDs/user stories
- Collaborate with engineering, design, and QA teams for timely delivery
- Own backlog grooming, sprint planning, and release management
4. Compliance & Risk Alignment
- Ensure journeys are compliant with KYC/AML regulations and RBI guidelines
- Liaise with internal Compliance and Risk teams for approvals
5. Performance Management
- Track product KPIs (conversion, activation, TAT, CSAT, etc.)
- Implement continuous improvements based on metrics and feedback
6. Partner Integrations
- Manage relationships with onboarding tech vendors (e.g., eKYC, PAN validation, NSDL, UIDAI, etc.)
- Evaluate and onboard new partners to improve efficiency and reduce cost
Key Requirements:
Education:
- Bachelor s degree in Engineering or related field
- MBA is a plus, but not mandatory
Experience:
- 5 7 years of total experience, with at least 2 3 years in digital banking product management
- Proven experience in launching or managing digital onboarding/account opening flows
- Experience working in/with banks, fintechs, NBFCs, or regulated entities
Skills & Competencies:
- Strong understanding of Indian KYC/AML regulations and RBI guidelines
- Comfortable with APIs, workflows, wireframes, and agile tools (JIRA, Figma)
- An analytical and data-driven mindset
- Excellent communication and stakeholder management skills
- Ability to work independently and thrive in a lean setup
KPIs / Success Metrics:
- Account opening conversion rate
- Drop-off reduction across funnel stages
- Average onboarding time (start to activation)
- Regulatory compliance score (zero non-compliance events)
- Customer satisfaction (CSAT/NPS) for onboarding
