Product Manager - Digital Engagement & Innovation

Roles and Responsibilities:

• Conceptualize, develop and manage end to end digital ecosystem for customers from acquisition to activation and engagement with simple and ever improving journeys to deliver a delightful customer experience.
• Strategize ways to increase customer engagement, digital revenue and prepare short, medium and long terms plans across client segments - New Customers, Existing Customer, Dormant Customer etc.
• Responsible for end-to-end implementation of Marketing Solution for the organization i.e. app engagement, customer onboarding journeys, product journeys etc.
• Ideate and drive digital communications and achieve desired KPIs of organization.
• Manage organic branding and community management for SBI Cap secs social media channels
• Be part of various data analytics projects.
• Improve market share in cash and derivatives segment.