Product Manager-Business Loans-MIS - KMBL

Objectives of this Role:

• Establish positioning, identify target audiences, and develop marketing plans / Communication Calendar with specific objectives across different channels and Cohorts

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Continuously analyze funnel metrics (Drop-offs, TAT, Disbursal conversion) and extract key insights for future campaign development and go-to-market strategies

• Partner with performance marketing and web teams to design, test and evolve nurturing tactics.

• Work closely with business team to improve conversion rate and maintain dashboards to enable lead status and actionable insights business team

Product Overview :- Business Banking Assets:

BBA is a part of consumer assets department of the bank under which Working Capital (secured lending), Unsecured Business loans, and Healthcare Finance. All these departments focus on lending to the SME/MSME & Self-employed Professionals space. The incumbent will be a part of this department.

We specialize in structuring deals for the self-employed segment by offering Fund based products like Cash Credit & OD, Term Loans (Secured and Unsecured), Equipment Finance as well as Non Fund products like Letter of Credit, Bank Guarantee's, Foreign Exchange and Trade Products.