Product Manager / Associate Product Manager Growth & Monetization

About BhaktiLok

BhaktiLok is a devotional content platform for the Indian market, with a portfolio of consumer apps and a D2C

storefront selling spiritual products. We're building for a Hindi-first, largely Tier 2/3 Indian audience, and we're now

expanding into subscription monetization, regional-language content, and D2C commerce with integrated payments/autopay.

About the Role

We're looking for a PM or Associate PM (2–4 years experience) who has actually run a subscription or monetization

funnel for a regional-language Indian consumer app, and ideally has hands-on exposure to UPI/payments, autopay,

or D2C commerce. This is not a manage the backlog role — you'll own outcomes end-to-end across our app

portfolio and D2C storefront: pricing experiments, funnel diagnosis, content/lifecycle strategy, and payments and

checkout decisions, working directly with our founders.

What You'll Own

• Subscription growth & monetization across our consumer apps — pricing experiments, trial-to-paid

conversion, renewal and dunning recovery

• Funnel diagnosis in Mixpanel — acquisition, trial engagement, renewal health by payment gateway,

payment failure recovery, and cancellation/dunning funnels; translating raw event data into clear here's what

to fix recommendations

• Regional-language content & lifecycle strategy — working with Hindi (and ideally other regional language)

cohorts to identify what drives activation, retention, and willingness to pay

• D2C commerce growth — ad creative testing, checkout and payment-method decisions, conversion rate

optimization, and exploring autopay/subscription options for repeat purchase

• Payments & autopay strategy — working with gateways (we currently use Juspay and Razorpay),

understanding renewal success rates by gateway, and improving payment recovery

• Cross-functional execution — writing PRDs, running sprints in Jira, and working directly with founders

(product approvals go through our co-founders) to ship fast

What We're Looking For

• 2–4 years of PM/APM experience, ideally with at least one stint owning a subscription or monetization

product end-to-end (not just supporting it)

• Demonstrated experience with a Hindi or regional-language Indian consumer app — you understand

that what works for an English-first SaaS audience often doesn't translate directly to Tier 2/3, Hindi-speaking

users

• Hands-on funnel and pricing experimentation — you can design a pricing test, explain how you avoided

confounding variables (e.g., channel mix, region, device tier), and pick the right north-star metric (not just raw

conversion %)