Product Development - IP

KEY RESPONSIBITILES:

1. IP & Product Development

• Conceptualize and build strong, scalable IPs with clear differentiation and audience value

• Develop ancillary events and spin-offs to strengthen brand association and longevity

• Ensure every IP has a defined multi-year growth roadmap and sustainability model

• Own the Product Deck creation – ensuring clarity, creativity, and commercial relevance

2. Business Planning & Profitability

• Drive achievement of minimum 25% profitability targets for each IP through strategic planning and cost management

• Oversee PnL feasibility for each product/event — from ideation to execution

• Evaluate product saleability, audience potential, and monetization avenues across sponsorships, ticketing, and partnerships

3. Strategic Growth & Innovation

• Define clear KPIs and success metrics for each property and track progress

• Innovate continuously to evolve the IP ecosystem and maintain competitive edge

• Build cross-functional alignment across marketing, sales, content, and operations teams for smooth execution

EXTERNAL STAKEHOLDER

• Key Clients, Agencies, Event Managers

PERSONAL ATTRIBUTES:

• Self Drive/ Go Getter

• Strategic Thinker

• Leadership

• Experimental

• Ability to work under pressure