Position Vacant: Product & Brand Growth Manager
Organization Name: TheraYog Private Limited
Company Profile:
TheraYog is a wellness company deeply committed to excellence in holistic health, combining traditional yoga, Ayurveda, and compassionate care. With online yoga classes, doctor and diet consultations. TheraYog integrates ancient wisdom with modern convenience.
Qualification:
Bachelor's degree in any field
3+ years of experience in Product & Brand Growth, preferably in Ayurveda, wellness, or FMCG
Location:
A73, Sector 65, Noida (Nearest metro Station Sector 62)
Job Description / Job Responsibilities:
Key Responsibilities (Prioritised by Impact)
1. Product Development & Launches
- Research market trends and identify high-potential Ayurvedic and wellness product opportunities.
- Work with suppliers, manufacturers, and designers to develop products from concept to launch.
- Manage packaging design, compliance, and quality checks.
- Set launch timelines and coordinate cross-functional execution.
2. E-Commerce Growth Management
- Oversee and optimise product listings, pricing, catalog content, and keyword strategy across D2C platforms, marketplaces (Amazon, Flipkart, Nykaa, etc.), and other retail channels.
- Ensure inventory availability, packaging compliance, and smooth order fulfilment (coordinating with the dedicated orders team).
- Maintain brand tone and messaging across all online channels.
3. Campaign Coordination & Performance Insights
- Liaise with the marketing team to align product launches with ongoing campaigns.
- Monitor platform performance, sales data, ROI, and customer behaviour to make actionable recommendations.
- Suggest platform-specific promotions and bundling strategies to drive sales.
4. Customer Experience & Brand Positioning
- Coordinate with the support team to address feedback, reviews, and product-related queries.
- Ensure brand communication reflects Ayurvedic authenticity and wellness positioning.
5. Industry & Market Awareness
- Stay updated on e-commerce, Ayurveda, and consumer wellness trends.
- Benchmark competitor products and strategies for continuous improvement.
Desired Profile of the candidate:
Required Skills & Qualifications
- Bachelor's degree in any field.
- 3+ years of experience in e-commerce, product development, or brand growth (Ayurveda/wellness/FMCG preferred).
- Strong understanding of Shopify, Amazon Seller Central, Flipkart Seller Hub, and/or other e-commerce platforms.
- Knowledge of logistics and operational tools such as Nimbus Post, Shiprocket, Razorpay, DHL, Zoho Books.
- Excellent communication, vendor management, and project coordination skills.
- Ability to multitask, prioritise, and meet timelines in a fast-paced environment.
- Passion for Ayurveda, holistic wellness, and sustainable living is a strong plus.
Minimum Experience:
3 years
Compensation Range:
Starting from INR 5 LPA
Contact Information:
[Confidential Information]
Website: www.therayog.com
