Product Content Writer(Content + Storytelling + Campaigns)

Product Content Writer (Content + Storytelling + Campaigns)

About the Job

Basil Health is where Neuroscience meets AI to make emotional wellness measurable.

Using EEG + AI insights, we help individuals and organizations understand their mental patterns and improve wellbeing through science-backed recommendations.

We are building the world's first objective emotional wellness intelligence system.

Role Overview

We are seeking an intelligent, creative, and emotionally aware Product Content Writer who can craft clear, compelling, and cohesive content across all touchpoints of Basil Health — including the app, website, campaigns, product flows, social stories, and long-form content.

This role requires someone who:

• Understands human behavior and psychology
• Can break complex science into simple, relatable messaging
• Can maintain a consistent narrative across the entire product
• Can think strategically while writing creatively
• Loves writing storylines, scripts, explanations, and campaign messages
• Is passionate about wellness, neuroscience, and emotional health

You will shape how millions understand their mind.

Key Responsibilities

1. Product Content Writing (App Content & Microcopy)

• Write in-app content for therapy modules, recommendations, states, and results.
• Create microcopy for onboarding, buttons, empty states, error messages, tooltips, and flows.
• Maintain clarity, empathy, and simplicity in all user-facing communication.
• Develop storylines and structured flows for guided modules (stress, focus, anxiety, relaxation).

2. Content for Marketing & Campaigns

• Write scripts and content for social media campaigns, videos, carousels, and storytelling posts.
• Create compelling copy for newsletters, announcements, and new feature releases.
• Craft hooks, emotional narratives, and logic-driven messaging for B2C audiences.

3. Website & Product Narrative

• Write website content for landing pages, feature pages, FAQs, and product explanations.
• Craft simple scientific narratives around EEG, AI, and mental wellness.
• Develop consistent messaging pillars and brand tone guidelines.

4. Storytelling & Creative Direction

• Carry a story theme across campaigns and product journeys.
• Create long-form pieces that blend science + storytelling.
• Work with designers and illustrators to bring narratives to life.

5. Research & Content Intelligence

• Convert scientific concepts into everyday language people understand.
• Study user psychology and adapt content tone accordingly.
• Conduct competitor analysis and suggest messaging improvements.

6. Collaboration

• Work closely with product, design, marketing, and leadership teams.
• Support presenters with scripts, angles, and talking points.
• Ensure alignment in communication across all platforms and teams.

Must-Have Skills

• 2–3 years of experience in content writing, UX writing, copywriting, or product content.
• Excellent command of English and strong storytelling ability.
• Ability to simplify complex information (science, behavior, neuroscience).
• Strong understanding of tone, emotional writing, and audience psychology.
• Experience writing content for apps, websites, or digital products.
• Ability to maintain consistency across long content flows.
• High creativity paired with logical thinking.

Good-to-Have Skills

• Experience in wellness, health-tech, neuroscience, psychology, or meditation content.
• Background in UX writing or product writing.
• Understanding of mental models, emotional triggers, and user behavior.
• Ability to contribute to content strategy and narrative frameworks.
• Experience writing scripts for videos or demos.

Why Join Basil Health

• Shape the voice of a first-of-its-kind EEG + AI emotional intelligence platform.
• Work closely with a visionary leadership team focused on deep science and meaningful storytelling.
• High ownership, creative freedom, and opportunities to influence product experiences.
• Contribute to a mission that improves emotional wellbeing through evidence-based insights.
• Be part of a fast-growing neurotech startup creating a new category globally.