Product Content Writer (Content + Storytelling + Campaigns)
About the Job
Basil Health is whereNeuroscience meets AIto make emotional wellness measurable.
Using EEG + AI insights, we help individuals and organizations understand their mental patterns and improve wellbeing through science-backed recommendations.
We are building the world's firstobjectiveemotional wellness intelligence system.
Role Overview
We areseekingan intelligent, creative, and emotionally awareProduct Content Writerwho can craft clear, compelling, and cohesive content across all touchpoints of Basil Health including the app, website, campaigns, product flows, social stories, and long-form content.
This role requires someone who:
- Understands human behavior and psychology
- Can break complex science into simple, relatable messaging
- Canmaintaina consistent narrative across the entire product
- Can think strategically while writing creatively
- Loves writing storylines, scripts, explanations, and campaign messages
- Is passionate about wellness, neuroscience, and emotional health
You will shape how millions understand theirmind.
Key Responsibilities
1. Product Content Writing (App Content & Microcopy)
- Write in-app content for therapy modules, recommendations, states, and results.
- Create microcopy for onboarding, buttons, empty states, error messages, tooltips, and flows.
- Maintain clarity, empathy, and simplicity in all user-facing communication.
- Develop storylines and structured flows for guided modules (stress, focus, anxiety, relaxation).
2. Content for Marketing & Campaigns
- Write scripts and content for social media campaigns, videos, carousels, and storytelling posts.
- Create compelling copy for newsletters, announcements, and new feature releases.
- Craft hooks, emotional narratives, and logic-driven messaging for B2C audiences.
3. Website & Product Narrative
- Write website content for landing pages, feature pages, FAQs, and product explanations.
- Craft simple scientific narratives around EEG, AI, and mental wellness.
- Develop consistent messaging pillars and brand tone guidelines.
4. Storytelling & Creative Direction
- Carry a story theme across campaigns and product journeys.
- Create long-form pieces that blend science + storytelling.
- Work with designers and illustrators to bring narratives to life.
5. Research & Content Intelligence
- Convert scientific concepts into everyday language people understand.
- Study user psychology and adapt content tone accordingly.
- Conduct competitor analysis and suggest messaging improvements.
6. Collaboration
- Work closely with product, design, marketing, and leadership teams.
- Support presenters with scripts, angles, and talking points.
- Ensure alignment in communication across all platforms and teams.
Must-Have Skills
- 23years of experience in content writing, UX writing, copywriting, or product content.
- Excellent command of English and strong storytelling ability.
- Ability to simplify complex information (science, behavior, neuroscience).
- Strong understanding of tone, emotional writing, and audience psychology.
- Experience writing content for apps, websites, or digital products.
- Ability tomaintainconsistency across long content flows.
- High creativity paired with logical thinking.
Good-to-Have Skills
- Experience in wellness, health-tech, neuroscience, psychology, or meditation content.
- Background in UX writing or product writing.
- Understanding ofmental models, emotional triggers, and user behavior.
- Ability to contribute to content strategy and narrative frameworks.
- Experience writing scripts for videos or demos.
Why Join Basil Health
- Shape the voice of a first-of-its-kindEEG + AI emotional intelligence platform.
- Work closely with a visionary leadership team focused on deep science and meaningful storytelling.
- High ownership, creative freedom, and opportunities to influence product experiences.
- Contribute to a mission that improves emotional wellbeing through evidence-based insights.
- Be part of a fast-growing neurotech startup creating a new category globally.
