Product Content Writer

Role: Product Content Writer

Vacant positions (Required No.): 02

Relative/Core Experience: 02 to 04 years

Job Summary:

• Create compelling, SEO‑friendly product content that highlights Bhima's jewellery craftsmanship. • Write clear product descriptions, category copy and campaign content for digital channels.

• Ensure consistency with brand tone and clarity for purchase decisions.

• Collaborate with catalogue, photography and marketing teams to produce accurate content.

• Optimize titles, bullets and metadata for search and conversions.

• Maintain content templates and quality checks for scale.

• This role favors precise writing, basic SEO understanding and the ability to work at scale.

• Experience in product copy and content workflows will be advantageous.

• Multilingual content experience is a plus.

Key Responsibilities & Duties:

• Write SEO‑optimized product titles and descriptions.

• Produce category pages, campaign landing copy and email content.

• Maintain content templates and style guides.

• Ensure accuracy of product specs and attributes.

• Collaborate with photography and catalogue teams for image captions.

• Implement keywords and metadata for SEO.

• Proofread and edit content for clarity and brand voice.

• Support content uploads into CMS/PIM.

• Track content performance and iterate.

Core Mandatory Skills:

• Strong command of English and local language nuances.

• SEO content writing and keyword research basics.

Experience with CMS platforms (Magento, Shopify, WordPress).

• Ability to work with CSV/Excel and bulk upload templates.

• Knowledge of metadata, alt tags and product taxonomy.

• Content quality and proofreading skills.

• Familiarity with basic image captioning and specs.

• Use of Grammarly and style guide adherence.

• Understanding of e‑commerce conversion copy best practices.

Soft Skills:

• Attention to detail and accuracy.

• Creativity and storytelling.

• Collaboration with cross‑functional teams.

• Time management and meeting SLAs.

• Adaptability to feedback and iteration.

Good to Have Skills:

• Experience in jewellery or luxury product writing.

• Multilingual content creation skills.

• Video/script writing exposure.

• Familiarity with product SEO tools (Ahrefs, SEMrush).

• Basic knowledge of content automation tools.