Product Analyst - UPI

About Snapmint:

India's booming consumer market has over 300 million credit-eligible consumers, yet only 35 million actively use credit cards.At Snapmint, we're reimagining how credit workswith a product-first approach that puts the consumer experience at thecenter. Our EMI and Pay Later solutions are designed from the ground up to be intuitive, accessible, and frictionless enabling millions of Indians to purchase what they need, when they need it, whether it's fashion, electronics, or dailyessentials.

From seamless onboarding to instant approvals and zero-cost EMIs, all our products are engineered to empower users whilemaintaining transparency and trust. We believe that enduring financial services are built not just on fair terms, but also onproducts that solve real problems with simplicity and scale.

Founded in 2017, Snapmint is now India's leading online zero-cost EMI provider. With over 10 million consumers servedacross 2,500 citiesand doubling year on yearour growth is a direct outcome of building a world-class online product thatpeople love and rely on.

Key Responsibilities:

Monitor daily UPI transaction performance, success ratios, failures & drop-off patterns

Analyse UPI transactions and identify root causes for failures (TPAP, PSP, Issuing Bank, Acquirer)

Prepare daily / weekly MIS reports & dashboards for management

Analyse refunds, payment reversals, chargebacks & UPI complaints

Analyze UPI transactions to identify root causes for failures (TPAP, PSP, Issuing Bank, Acquirer).

Categorize users within the UPI growth funnel and analyze their behavior at each stage.

Prepare daily / weekly MIS reports & dashboards for management.

Provide data-driven insights and recommendations to Product and Engineering teams to prioritize featuredevelopment and bug fixes

Identify opportunities for A/B testing to optimize UPI user experience and conversion.

Collaborate with marketing teams to understand user acquisition channels and their impact on UPI adoption

Develop and maintain monitoring tools and dashboards for real-time tracking of key UPI metrics

Skills & Qualifications Required:

1 to 3 years of experience, Payments / Fintech / UPI domain will be a plus

Strong understanding of UPI ecosystem TPAP, PSP, issuer, acquiring flows

Good analytical mindset & problem solving with data

Strong experience in App/Mobile Analytics across Android and iOS platforms is preferred

Experience with dashboards / visualization tools/ SQL / Excel preferred

Comfortable working with banking partners & external stakeholders

Knowledge of settlement / reconciliation cycle will be an advantage