Product Analyst

About Snapmint:

India's booming consumer market has over 300 million credit-eligible consumers, yet only 35 million actively use credit cards. At Snapmint, we are building a better alternative to credit card that lets consumers buy now and pay later for a wide variety of products, be it shoes, clothes, fashion accessories, clothes or mobile phones. We firmly believe that an enduring financial services business must be built on the bedrock of providing honest, transparent and fair terms.

Founded in 2017, today we are the leading online zero-cost EMI provider in India. We have served over 10M consumers across 2,200 cities and are doubling year on year. Our founders are serial entrepreneurs and alumni of IIT Bombay and ISB with over two decades of experience across leading organizations like Swiggy, Oyo, Maruti Suzuki and ZS Associates before successfully scaling and exiting businesses in patent analytics, ad-tech and bank-tech software services.

Responsibilities:

• Analyse user behaviour across the product to identify friction points and opportunities
• Own user segmentation frameworks to power targeting, personalization, and lifecycle interventions
• Identify key growth and retention drivers through behavioural, transactional, and campaign data
• Collaborate with Product and CRM teams to ideate, design, and iterate on experiments including nudges, loyalty programs, and incentive strategies
• Design and evaluate A/B tests and other experimentation frameworks
• Support product decision-making through funnel analysis, usage metrics, and feature adoption studies
• Build dashboards and reporting tools to track product usage, engagement, and campaign performance

Qualifications:

• 14 years of experience in analytics roles at tech-first companies or startups
• Strong proficiency in SQL and Python must-have for data exploration, modelling, and automation
• Hands-on experience with product analytics, segmentation, campaign measurement, and user lifecycle modelling
• Strong analytical thinking and the ability to translate data into actionable insights
• Excellent communication and storytelling skills to influence cross-functional teams