Product Analyst

About Paisabazaar:

Paisabazaar is one of India's most prominent and popular fintechs with over 60 million consumers from 850+ cities across India. Through its App and website, Paisabazaar provides access to a wide range of financial products, enabling consumers from varied segments to check, compare and choose the most-suited solution.

Guided by our brand purpose - Har Sapna Hoga Sach, we aim to enable every Indian to lead a healthier financial life by providing simple, transparent, and accessible credit and investment solutions.

Part of the PB Fintech Group—a publicly listed entity that also owns Policybazaar, India's largest insurance marketplace—Paisabazaar works with 65+ partners, including leading banks, large. NBFCs, and fintech lenders, to offer a comprehensive suite of lending, savings, and investment products.

As a market leader, Paisabazaar has pioneered several consumer-first innovations, such as Chance of Approval, the industry's first borrower-lender matching algorithm, and its proprietary digital lending stack, ensuring a seamless and transparent borrowing experience.

Paisabazaar also runs India's largest credit awareness movement through its Free Credit Score initiative, empowering millions of consumers to check, monitor and improve their credit health.

Responsibilities:

• Proficiency in analytical platforms such as Google Analytics, Microsoft Clarity, MoEngage, and similar tools.
• Responsibility for managing the end-to-end product messaging strategy across channels including Push Notifications, WhatsApp, Email, and RCS.
• Familiarity with engagement and design software such as CleverTap, MoEngage, and Figma.
• A business-centric mindset with demonstrated experience designing, executing, and evaluating A/B and Pre-Post experiments efficiently.
• Proven expertise in funnel management, encompassing detailed performance tracking and identifying targeted solutions to drive conversions.