Product & Growth Analyst

Company Description

PowerUp Money is India's trusted Mutual Fund Advisory App and a SEBI-registered RIA. Our mission is to empower millions of Indians to make smarter investment decisions and build meaningful wealth. By addressing the challenges in fund selection and portfolio management, we provide accessible and quality financial advisory. With products like Power Mutual Funds and PowerUp Elite, we cater to both new and experienced investors with innovative solutions. Today, over 7 lakh investors trust PowerUp Money to guide their mutual fund investments.

We are looking for a data-driven and execution-oriented Product & Growth Analyst to drive product growth, user engagement, and marketing effectiveness. This role sits at the intersection of Product, Growth, Marketing Operations, and Analytics, and will play a key role in optimizing funnels, improving campaign performance, and enabling data-backed decision-making across the organization.

The ideal candidate is analytical, detail-oriented, comfortable working with large datasets, and has hands-on exposure to marketing operations, campaign analysis, experimentation, and user lifecycle metrics

• Analyze user behavior, funnels, retention, and conversion metrics to identify growth opportunities.
• Track and monitor key product KPIs such as activation, engagement, retention, churn, and monetization.
• Build dashboards and automated reports for product and growth metrics.
• Conduct cohort analysis, funnel analysis, and segmentation to improve user acquisition and lifecycle performance.
• Support A/B testing and experimentation initiatives with data analysis and actionable insights.
• Work closely with Product and Growth teams to evaluate feature and campaign performance.

• Execute and manage CRM and user communication journeys across channels such as push notifications, WhatsApp, email, SMS, and in-app messaging.
• Monitor and analyze campaign performance metrics including CTR, conversions, delivery rates, and engagement.
• Work with Marketing and Product teams to improve targeting, personalization, and communication effectiveness.
• Ensure proper campaign tracking, event instrumentation, and reporting accuracy.
• Identify opportunities to automate recurring reports and operational workflows.

• Collaborate with Product, Engineering, Marketing, and Business teams to solve growth and engagement challenges.
• Translate business requirements into analytical insights and recommendations.
• 
  
• Present findings and recommendations clearly to stakeholders.

• Bachelor's degree in Engineering, Mathematics, Statistics, Economics, Computer Science, or a related field.
• 0–4 years of experience in Product Analytics, Growth Analytics, Business Analytics, Marketing Operations, or a similar role.
• Strong proficiency in SQL is a must.
• Comfort working with large datasets and analytical problem-solving.
• Understanding of product and growth metrics such as retention, funnels, CTR, conversion, engagement, and churn.
• Familiarity with BI tools such as Tableau, Power BI, Looker, or Metabase.
• Familiarity with CRM or engagement platforms such as Clevertap, MoEngage, WebEngage, Braze, or similar tools is a plus.
• Strong analytical thinking and problem-solving skills.
• Good communication and stakeholder management abilities.
• 
  
• Ability to thrive in a fast-paced and collaborative environment.

• Familiarity with Excel/Google Sheets.
• Exposure to Python, automation workflows, or basic statistical analysis.
• Experience working with consumer internet, fintech, subscription, or mobile-first products.
• Understanding of A/B testing and experimentation frameworks.
• 
  
• Exposure to data warehouses such as Snowflake, BigQuery, or Redshift.

• Opportunity to work on high-impact product and growth initiatives.
• Ownership across analytics, product , growth and marketing operations.
• Collaborative and fast-paced work culture.
• Strong learning and growth opportunities.
• Competitive compensation and benefits.