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Principal Product Marketing Manager (Senior IC)

KEKA TECHNOLOGIES
Hyderabad
7-12 Years
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Job Description

Key Responsibilities

  • Product Positioning & Strategy
  • Develop and execute compelling positioning strategies for diverse products and modules.
  • Lead efforts in segmentation, targeting, and positioning to ensure alignment with market needs and customer profiles.
  • Collaborate with cross-functional teams to craft messaging that resonates with target audiences.
  • Own the website.
  • Pricing Strategy & Management
  • Take ownership of the end-to-end pricing process, including conducting price elasticity analysis.
  • Design and implement dynamic pricing strategies tailored to different geographies and market conditions.
  • Continuously evaluate pricing effectiveness to maximize revenue potential. This includes module packaging
  • Market Research/Analysis & Go-To-Market Strategy
  • Conduct competitive analysis and refine positioning strategies for the US, India, and other global markets.
  • Develop comprehensive Go-To-Market (GTM) playbooks to guide product launches and market entry strategies.
  • Monitor market trends, customer insights, and competitor activities to inform strategic decisions.

Candidate Requirements

  • Extensive experience in product marketing, ideally at a senior or leadership level.
  • Strong expertise in developing positioning frameworks, pricing strategies, and GTM plans.
  • Proven ability to navigate global markets with a focus on the US, India, and emerging markets.
  • Excellent communication and stakeholder management skills.

More Info

Job Type:
Permanent Job
Industry:
Software
Role:
Marketing Manager
Function:
Marketing & Communications
Employment Type:
Full time
Open to candidates from:
Indian

About Company

KEKA TECHNOLOGIES

Keka has been a silent revolution in the making since our launch 7 years ago. Our steadfast focus on building an employee-centric HR platform was well received by more than 8500 businesses across India and the world. Today we are India s #1 platform in the segment with the greatest number of new customers adopting the platform. All with zero advertising spend and pure customer love. We are an organization built by our employees. The passion and the extreme ownership that our people bring to the table are contagious. We don t hide our shortcomings and we aren t afraid to ask for help. When we fail, we learn, adapt, and do better in the future. This open culture encourages our people to innovate, regardless of their function and across departmental boundaries.
e are looking for Associate Product Marketing Managers (APMMs) to join our team. Our APMM will be a superb communicator and manage product launches, competitive intelligence, and sales enablement to grow revenue and drive product adoption.
You ll be embedded in our small, but mighty PMM team based out of Bangalore / Hyderabad and partnering with Keka s senior leadership, product, sales, and partnerships teams.

Job ID: 121401473

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Last Updated: 05-11-2025 06:36:34 AM
Homejobs in Hyderabad / Secunderabad, TelanganaPrincipal Product Marketing Manager (Senior IC)