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Principal Product Designer

3-6 Years
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  • Posted a month ago
  • Over 50 applicants
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Job Description

Key Responsibilities:

  • Conduct user research and analysis to understand diverse customer needs, behaviours, and challenges, using insights to drive design decisions
  • Create wireframes and interactive prototypes that communicate structure, flow, and functionality for iterative user testing and validation
  • Design inclusive user experiences that meet or exceed global accessibility standards (e.g., WCAG), with a strong focus on creating solutions for individuals with disabilities
  • Apply UX design principles to craft intuitive, seamless, and user-friendly digital experiences aligned with user needs and business goals
  • Design high-quality UI components including typography, colour systems, icons, and layouts, maintaining consistency with brand guidelines
  • Collaborate cross-functionally with product managers, engineers, and other stakeholders to ensure technical feasibility and business alignment
  • Conduct usability testing and refine designs based on real-user feedback to improve product usability and satisfaction
  • Maintain comprehensive design documentation to ensure transparency, consistency, and easy collaboration across teams and projects
  • Lead and mentor design team members, drive the direction of complex design projects, and align diverse teams toward shared design goals

Required Qualifications:

  • Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent professional experience
  • Proven experience leading product design initiatives or teams, with the ability to manage multiple complex projects
  • Strong portfolio demonstrating design expertise across UX and UI projects
  • Proficiency in Figma, Sketch, Adobe Creative Suite, and similar design tools
  • Deep understanding of UX/UI principles and best practices, including accessibility guidelines (e.g., WCAG)
  • Strong problem-solving and analytical skills, with high attention to detail
  • Excellent communication and teamwork skills, thriving in collaborative environments
  • A demonstrated passion for inclusive and user-first design

Preferred Qualifications:

  • Hands-on experience with front-end development technologies (HTML, CSS, JavaScript)
  • Experience conducting and analyzing user research and usability tests
  • Familiarity with Agile or other iterative design and development methodologies
  • Prior involvement in accessibility-focused design projects or knowledge of global accessibility frameworks

More Info

Job Type:
Industry:
Employment Type:
Open to candidates from:
Indian

About Company

BP INCORPORATE INTERNATIONALTM is worlds largest e-commerce marketplace. provides a platform for vendors across the worldwide to connect with millions of customers. The platform has the widest assortment of products from thousands of national, international regional brands across diverse categories like Mobiles, Electronics, Fashion accessories, Apparel Footwear, Automotive, Kids, Health, Home Kitchen, Sports Books. BP INCORPORATE INTERNATIONAL TM has a network of more than 100000 Merchants/Brands, caters to the shopping needs of customers across 190 country.

Job ID: 124373751