Principal Artist - IGaming

Role Summary

We are looking for a Principal Artist who will take ownership of the visual development

of slot game titles, working closely with the Art Director to translate game design into

compelling, high-impact player experiences.

This role goes beyond execution as it requires creative ownership, leadership, and

strategic thinking. You will be responsible for driving visual direction from the eyes of the

Art Director, guiding the art team, and ensuring the final output meets both creative and

performance standards.

Essential Responsibilities

Creative Ownership:

● Understand the game design document and transform it to strong visual concepts

aligned with the Art Director's vision through doodle and rough sketches.

● Create mood boards, style explorations, and rapid concepts to define the visual

style of each game.

● Illustrate high-quality characters, symbols, UI elements, props, and environments.

● Ensure a consistent and engaging visual language across all game elements.

Game Understanding & Player-Centric Thinking:

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● Have a deep understanding of slot mechanics, player psychology, and

engagement factors.

● Present ideas on how visuals can enhance player gratification.

● Play games actively (slots and beyond) to stay aware of creative decisions taken

by competitors.

Team Leadership & Mentorship:

● Lead and mentor mid-level and junior artists, ensuring quality and consistency

● Assist Art Director with art reviews, feedback sessions, and hands-on guidance to

the team.

● Collaborate with the Art Director to run knowledge-sharing and upskilling sessions

● Help build a strong, collaborative, and growth-oriented team culture

Research & Innovation:

● Continuously research market trends, competitor titles, and emerging visual styles

● Proactively develop and pitch new concepts and themes for upcoming games

● Knowledge & Experiment with GenAI tools to explore visual styles, improve

workflows, and scale creative workflows.

Cross-Functional Collaboration:

● Work closely with Game Designers to understand upcoming features and

gameplay requirements

● Quickly understand & transform game design goals into compelling visuals

● Collaborate with engineering and animation teams to ensure feasibility and quality

is achieved.

Production & Technical Understanding:

● Possess a strong understanding of the full slot game production lifecycle

● Ensure assets are optimized and structured for game engine integration (Unity /

Cocos / Unreal)

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● Deep understanding of asset slicing, optimization, performance constraints, and

SLOTs pipeline workflows

● Troubleshoot visual and technical issues independently and provide effective

solutions

Documentation & Process Building:

● Assist the Art Director in creating and maintaining art guidelines and production

documentation

● Contribute to building a centralized knowledge base for the team

● Help standardize workflows and improve production efficiency with respect to

time and quality.

Ownership Mindset:

● Take full ownership of assigned projects from concept to final delivery

● Operate with minimal supervision while maintaining high quality standards

● Stay resilient under timelines and adapt quickly to production challenges

● Be solution oriented

Qualifications:

● 11-14 years in game art / art integration roles (mobile slots/social casino a plus).

● Master's, Bachelor's degree or Diploma in any one of the following:

● Fine Arts

● Game Art

● Digital Media Art

● Or an equivalent discipline

● Experience integrating assets in game engines and working within performance

constraints & optimisation (memory, file size, load time).

● Comfortable working in an iterative, cross-functional environment with multiple

priorities and tight deadlines.

● Portfolio demonstrating shipped work and hands-on implementation/optimization.

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Key Skills

● Must have have exceptional proficiency in Adobe Photoshop, Adobe Illustrator (or

equivalent tools)

● Solid understanding of game art pipelines and production workflows

● Advanced knowledge of Ai and related Generative Ai tool

● Knowledge of any one or more game engines (Unity, Cocos, Unreal) and asset

integration

● Understanding of animation principles (preferred and a plus)

● Excellent problem-solving and troubleshooting skills

● Strong written and verbal communication and collaboration abilities

● Ability to follow direction and accept constructive criticism

● Excellent organizational skills; problem solving skills, and high attention to detail

● Ability to work with minimal supervision and meet multiple concurrent deadlines

What you will bring!

● A strong drive to give your best, even when challenges get tough

● A genuine passion for creating games and meaningful player experiences

● The maturity to understand goals and work towards achieving them

● A problem-solving mindset and the ability to stay solution-focused

● A collaborative attitude, where someone who enjoys working with others and

supporting the team