Primary - Data Scientist Marketing

Key Responsibilities

• Partner with Marketing, Product, and CRM teams to identify personalization opportunities
• Build and optimize machine learning models (churn prediction, propensity models, segmentation)
• Analyze customer behavior across banking products to support targeting and product strategy
• Design and execute A/B testing and multivariate experiments
• Develop customer lifetime value (CLV) and campaign attribution models
• Use data visualization tools (Power BI, Tableau) to present insights to stakeholders
• Work with data engineers to build scalable data pipelines and feature engineering systems
• Maintain model documentation and ensure data governance & regulatory compliance