About the Role
As part of Presales & Demand Generation you will be responsible for the entire pre-contract lifecycle. This role requires identifying potential clients, establishing market authority for company solutions, and architect technical value propositions that close multi-million-dollar deals.
Key Responsibilities
Roles & Responsibilities
1. Demand Generation & Market Positioning
- Execute Go-To-Market (GTM) initiatives in collaboration with marketing and sales teams.
- Develop and coordinate in building thought leadership content such as whitepapers, case studies, webinars, and domain insights.
- Establish Infocusp as a trusted solution partner in target industries and geographies.
2. Inside Sales & Pipeline Development
- Manage lead qualification and pipeline creation from inbound and outbound marketing campaigns.
- Define and track speed-to-lead, MQL-to-SQL conversion, and pipeline coverage metrics
- Work closely with sales teams to ensure high-quality pipeline generation.
3. Strategic Presales & Solution Architecting
- Create compelling technical and business value propositions for enterprise clients
- Lead solution design workshops and presentations for CXO stakeholders.
- Translate complex technology solutions into clear business outcomes and ROI.
4. Deal Desk & RFX Management
- Manage the central deal desk for Infocusp
- Lead responses to RFP / RFI / RFQ opportunities.
- Coordinate with delivery, capability, and product teams to craft winning proposals.
5. Account Mining & Expansion
- Identify cross-sell and upsell opportunities within existing accounts.
- Collaborate with delivery teams to convert customer success into new revenue streams.
6. Stakeholder Alignment
- Act as the bridge between Sales, Marketing, Product, and Delivery teams.
Success Metrics for the role:
- Pipeline Generated Value of qualified sales pipeline created through demand generation and presales initiatives.
- MQL to SQL Conversion Rate Percentage of marketing leads successfully converted into sales-qualified opportunities.
- Deal Win Rate Percentage of RFP/RFX proposals converted into signed deals.
- Revenue Influenced Total revenue supported through presales solutioning and deal desk participation.
- Speed-to-Lead Response Average response time to inbound leads and opportunity qualification.
- Proposal Turnaround Time Time taken to submit high-quality proposals for RFP/RFI opportunities.
- Account Expansion Contribution Revenue generated from cross-sell and upsell opportunities in existing accounts.
Experience
- 10+ years of experience in presales, marketing, and inside sales functions.
- Experience with CRM platforms such as Salesforce or HubSpot or Oodo or Similar platforms and sales automation tools (preferred but not mandatory).
Work Location:
Ahmedabad or Pune
Please note that this role requires full-time work from the office
Contact us to apply
- If you would like to apply for this role, send your resume to [Confidential Information]
