Pre Sales Business Analyst

Key Responsibilities:

• Client Requirement Evaluation:
• Engage directly with prospective clients to understand their business needs and pain points.
• Conduct detailed requirement gathering, including use case mapping and gap analysis.
• Product Mapping & Solution Fit:
• Analyze client requirements and map them accurately to product features and workflows.
• Proactively identify product fit, limitations, and potential workarounds independently.
• Self-led Product Demonstrations:
• Own the end-to-end demo process: preparation, customization, delivery, and follow-up.
• Tailor demos to highlight the most relevant product features based on client context and objectives.
• Conversion Optimization:
• Track demo-to-closure performance; continuously optimize demo delivery based on feedback and outcomes.
• Analyze lost opportunities to identify trends and improve engagement strategy.
• Client & Product Team Collaboration:
• Act as the voice of the client to the product team, sharing structured feedback and feature enhancement ideas.
• Support product positioning and value articulation based on direct market interactions.

Key Requirements

• 4-8 years of experience in a pre-sales, business analysis, or client-facing product role.
• Strong ability to independently understand, assess, and interpret client requirements.
• Deep familiarity with B2B product workflows and the ability to present solutions without technical/engineering aid.
• Excellent communication, storytelling, and demo delivery skills.
• Highly self-sufficient; comfortable managing end-to-end client engagements solo.
• Analytical mindset with an ability to connect product capabilities to business value.
• Proficiency in demo tools, documentation platforms, and CRM tools (e.g., HubSpot, Notion, etc.).

Key Performance Indicators (KPIs)

• Primary OKR: Increase in Demo to Closure Conversion Percentage
• Reduction in sales cycle time from first demo to decision.
• Client satisfaction rating post-demo.
• Number of qualified demo sessions completed per quarter.

Preferred Qualifications

• Bachelors degree in Business, Engineering, Computer Science, or related field.
• Domain knowledge in [insert relevant industry, e.g., PM, e-Invoicing, FinTech, HR Tech, SaaS, etc.]
• Prior experience in a product-led or founder-led GTM environment.
• Strong documentation and presentation creation skills.