- Strong problem solving and analytical skills
- Excellent communication, documentation and organizational skills
- Ability to work independently and as part of a team
- Excellent communication and Customer handling.
- Strong communication and collaboration skills
- Media Relations
- Creativity
Description
Position Overview:
- The PR Manager will be responsible for developing and executing strategic public relations campaigns to enhance the company's brand image and reputation
- They will work closely with internal teams and external stakeholders to ensure consistent messaging and effective communication strategies
Key Responsibilities:
1. Develop PR Strategies: Design and implement comprehensive PR strategies to promote the company's brand, products, and services.
2. Media Relations: Cultivate and maintain relationships with media outlets, journalists, bloggers, and influencers to secure coverage and positive publicity.
3. Press Release Management: Draft compelling press releases, media alerts, and other press materials to communicate key messages and announcements to the media.
4. Content Creation: Create engaging content for press releases, articles, blog posts, social media, and other platforms to support PR initiatives.
5. Crisis Management: Develop crisis communication plans and respond to media inquiries and issues in a timely and professional manner to protect the company's reputation.
6. Event Management: Plan and execute PR events, press conferences, product launches, and other promotional activities to generate media coverage and enhance brand visibility.
7. Internal Communication: Collaborate with internal teams, including marketing, sales, and executive leadership, to align PR efforts with overall business objectives and messaging.
8. Monitoring and Reporting: Monitor media coverage and PR metrics to evaluate the effectiveness of PR campaigns and provide regular reports to management.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Journalism, or related field.
- Proven experience in PR, media relations, or communications, preferably in a corporate or agency environment.
- Excellent writing, editing, and communication skills, with a keen eye for detail.
- Strong interpersonal skills and the ability to build and maintain relationships with media contacts and stakeholders.
- Creative thinking and problem-solving skills, with the ability to generate innovative PR ideas and strategies.
- Proficiency in PR software, media monitoring tools, and social media platforms.
- Ability to work under pressure and manage multiple projects simultaneously.
- Experience in crisis management and handling sensitive issues is a plus.
