Support media relations across beauty, lifestyle, and business publications to drive brand visibility.
Track and identify PR opportunities for brand and founder profiling, interviews, features, and thought leadership.
Monitor LinkedIn influencers, Reddit communities, and social conversations to surface consumer insights, emerging trends, and competitor activities.
Identify culturally relevant moments, trends, and conversations that can be leveraged for storytelling and media visibility through proactive journalist outreach.
Build, maintain, and regularly update media lists for ongoing PR outreach and relationship management.
Assist in drafting media pitches, press releases, briefing documents, and coverage reports.
Support influencer marketing initiatives by identifying relevant creators, maintaining influencer databases, coordinating collaborations, and tracking campaign performance.
Track media coverage, influencer mentions, and industry developments to generate actionable insights for the team.
