About The Role
We are looking for a dynamic
PR Executive with a lifestyle background to support and execute integrated PR campaigns across fashion, beauty, F&B, and luxury brands. The ideal candidate understands media trends, has strong relationships with lifestyle journalists/influencers, and can manage day-to-day client servicing with agility.
Key Responsibilities
- Assist in planning and executing PR strategies for lifestyle clients (fashion, beauty, wellness, F&B, luxury)
- Build and maintain strong relationships with media, journalists, and influencers
- Draft press releases, media pitches, briefs, and other communication materials
- Coordinate media outreach, follow-ups, and coverage tracking
- Support in organizing events, brand launches, and influencer engagements
- Monitor trends, competitor activity, and relevant industry updates
- Manage client communication and ensure timely delivery of tasks
- Prepare reports including media coverage, PR metrics, and campaign summaries
Requirements
- 13 years of experience in PR, preferably in a lifestyle/agency setup
- Strong media network in lifestyle (fashion, beauty, entertainment, F&B)
- Excellent written and verbal communication skills
- Ability to multitask and work in a fast-paced environment
- Strong attention to detail and ownership mindset
- Basic understanding of influencer marketing and digital PR
Preferred Skills
- Existing relationships with lifestyle journalists, bloggers, and influencers
- Experience in handling brand launches/events
- Familiarity with media tracking tools and PR reporting
Skills: public relations,media outreach,journalists,influencer,communication,strategic public relations planning,lifestyle brands,lifestyle articles,events,press releases
