PR Associate

Position: PR Associate

Location: Gurgaon, Sector 58

Work Mode: Full-time, In-office

About the Role

We are looking for a driven and execution-focused PR Associate who can take end-to-end

ownership of our public relations efforts. This role is ideal for someone who combines strong

editorial PR experience with a solid understanding of digital PR and is eager to contribute to

building and scaling a brand through impactful media visibility.

Key Responsibilities

● Own and execute PR campaigns from ideation to coverage and reporting

● Build, maintain, and leverage strong relationships with journalists, editors, and media

houses

● Drive editorial coverage across top-tier publications (online and offline)

● Identify and secure opportunities for brand mentions, interviews, and thought leadership

pieces

● Collaborate with internal teams (marketing, content, leadership) to align PR with

business goals

● Draft press releases, media pitches, opinion pieces, and other PR communication assets

● Manage media outreach and follow-ups to ensure consistent coverage

● Track, analyze, and report PR performance and coverage metrics

● Stay updated on industry trends, media movements, and competitor PR activities

Requirements

● 2-3 years of experience in PR, with strong exposure to editorial PR

● Demonstrated success in securing media coverage and managing press relationships

● Solid understanding of digital PR, online publications, and content-driven outreach

● Ability to independently manage PR initiatives and deliver results

● Strong writing, communication, and storytelling skills

● Highly proactive, detail-oriented, and execution-driven

● Experience working in fast-paced startup or agency environments is a plus

What We're Looking For

● A self-starter who takes ownership and gets things done without constant supervision

● Someone who understands how to translate brand narratives into compelling media

stories

● A resourceful individual who can identify opportunities and act on them quickly

● Strong network or ability to build one quickly within media circles