PR & Social Media Lead

About UsConfluencr is redefining influencer marketing for India
With 100+ team members and campaigns across 15+ countries, we've helped over 700 brandsfrom skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action.
We blend cutting-edge tech with a marketer's mindset.
Our in-house systems help us shortlist the right creators, track performance at scale, and optimise campaigns in real timebut it's our strategic thinking and storytelling that make the impact unforgettable. From helping a D2C brand 10x its sales to turning B2B products into viral content - we're not just executing briefs. We're pushing boundaries, every single day.
If you're looking to work where creativity meets precision, and where influence is builtnot boughtwelcome to Confluencr.
Confluencr is a part of Walnut Folks Group

Requirements

Role Overview

This is a role for a communications strategist who thinks beyond likes and follows. We're looking for someone who can build a strong voice for both brands (and our founders), across LinkedIn, digital PR, owned content IPs, and platforms that matter.

If you know how to get us featured in ET Brand Equity, land a podcast episode with YourStory, and own LinkedIn as a high-conversion platform, we want to talk.

What You'll Own

1. PR & Thought Leadership

• Build and execute a PR roadmap for both Confluencr and Intent Farm

• Draft pitches, articles, and story hooks for top-tier publications (e.g., Forbes India, Entrepreneur, Inc42, ET BrandEquity)

• Drive founder visibility through interviews, podcast invites, and panels

2. LinkedIn-Led Brand Content

• Own all founder and brand pages on LinkedIn (this is our primary platform)

• Publish 68 high-quality content pieces per month: frameworks, insights, client wins, internal culture, research drops

• Run experiments with carousels, PDF downloads, newsletter-style posts, etc.

3. Long-Form & Authority-Building Content

• Plan and produce:

• Research reports on the creator economy / performance benchmarks

• Founder podcast or video series

• Internal creator features or brand showcases

• Coordinate with writers, designers, and editors to bring content to life

4. Social Media & Digital Reputation

• Develop a non-gimmicky, content-rich strategy across LinkedIn, Instagram (only if relevant), Twitter

• No dance reels, no trending audioonly real stories, real value

• Build visibility for high-quality campaigns via organic and boosted efforts

  
  

Metrics You'll Be Accountable For

• Brand & founder LinkedIn follower growth + post engagement

• PR placements (quality, not volume)

• Inbound leads generated via thought-leadership

• Growth in non-paid web traffic from brand search

• Podcast/owned IP listen/download metrics (if launched)

• Social share-of-voice vs competitors

  
  

Who You Are

• 48 years of experience in PR, communications, or social media for startups, agencies, or creative companies

• Exceptional writing skills with ability to ghostwrite for founders

• Deep understanding of LinkedInnot just as a post platform, but a thought-leadership and growth channel

• A nose for a story, and strong media relationships (especially in business, startup, and marketing verticals)

• Analytical mindsetcan read metrics and adjust strategies

• Curious, resourceful, and outcome-drivennot just a poster, but a brand builder

Why should you join us

- Work on real and challenging marketing problems.

- High involvement from founders and opportunities to learn from them.

- Autonomy to do things your way without worrying about experimental failures.

- Collaborate with genuine, honest peers who will have your back, no matter what.

- Contribute beyond your call of duty and be handsomely remunerated for extra effort.

- Continuous learning with long-term investment in your development.

- Work on the cutting edge of marketing problems using the latest tools and strategies.

- Grow with the company over the long term (our first few hires from 5-6 years ago are still with us).

Why shouldn't you join us

- If you're looking for a product company, we aren't one.

- If you prefer a very structured corporate environment where roles are rigid and defined, we might not be the best fit.

- If you're seeking top-bracket pay in the industry, hyper-funded startups may be a better option.

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location: HSR Layout, Bangalore.