PR & SEO Outreach Specialist

About Us:-

21K School, promoted by Bangalore-based Mindreflex Technologies Private Limited, is Asia's largest online school, offering virtual education to over 7,500 students across 72 countries. At 21K School, we're not just building an online school; we're building the future of education. We believe every student deserves a personalized, world-class learning experience, regardless of location. We are rapidly expanding and creating new market segments to fuel growth that is in line with our mission. More at www.21kschool.com

Department: SEO / Marketing / Revenue

Job Type: Full-time

Location: Work from Office- Bangalore

Reports To: SEO Manager

Experience: Min. 1 Year

About the Role

We're seeking a strategic PR & SEO Outreach Specialist to build high-quality backlinks,

establish media relationships, and enhance our online authority. You'll execute outreach

campaigns to secure guest posts, partnerships, and media coverage.

Key Responsibilities

Develop and execute link-building and outreach strategies

Identify and research target websites for backlink opportunities

Conduct outreach to bloggers, journalists, and website owners

Pitch guest post ideas and secure publication opportunities

Build and maintain relationships with media contacts and industry influencers

Create compelling outreach emails and pitch templates

Negotiate link placements and partnership terms

Track and report on outreach metrics (response rate, conversion rate, backlinks acquired)

Identify PR opportunities and media coverage

Monitor brand mentions and manage online reputation

Collaborate with content team on linkable assets

Analyze competitor backlink profiles

Stay updated on link-building best practices and Google guidelines

Required Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or related field

1-2 years of experience in SEO outreach, link building, or PR

Proven track record of acquiring high-quality backlinks

Strong understanding of SEO and domain authority metrics

Excellent written and verbal communication skills

Experience with outreach tools and CRM systems

Knowledge of ethical link-building practices

Preferred Qualifications

Experience in ed-tech or education industry

Media relations experience

Familiarity with digital PR campaigns

Existing network of contacts in education/parenting niche Skills Required

Persuasive communication and negotiation

Relationship building and networking

Research and prospecting

Email marketing and copywriting

Data analysis and reporting

Persistence and resilience

Organization and project management

Tools Proficiency

SEO tools (Ahrefs, SEMrush, Moz) for backlink analysis

Email outreach tools (Hunter.io, Mailshake, Pitchbox)

CRM systems

Google Sheets/Excel for tracking

Google Analytics and Search Console

KPIs

Number of high-quality backlinks acquired per month

Domain authority/rating of acquired links

Outreach response rate and conversion rate

Referral traffic from backlinks

Media mentions and PR coverage

Why Join Us

• Be part of Asia's largest online school, making real impact in education
• Work with a passionate and mission-driven team
• Fast-paced, dynamic, and inclusive work culture
• Opportunity to innovate and lead high-impact initiatives

Ready to Support, Solve, and Succeed

Join us at 21K School and help us shape the future of educationone meaningful interaction at a time.

How to Apply :-

If you are a motivated and organized individual with excellent communication skills, please submit your resume and cover letter to [Confidential Information] We look forward to hearing from you!