PR & Brand Relations Executive

Job Description:

Role Purpose
We are looking for a proactive, well-connected and communication-oriented PR & Brand Relations Executive to build and strengthen the brand presence of a growing design-led brand.
The role will focus on Public Relations, Media Engagement, HNI & Industry Networking, CSR Initiatives, Events, Brand Activations and Brand-Building activities.
The ideal candidate should be proactive, relationship-driven and comfortable working across multiple functions, with strong ownership and the ability to build meaningful relationships with influential stakeholders.

Key Responsibilities

1. Public Relations & Brand Presence

• Develop and execute PR initiatives to strengthen brand visibility and reputation.
• Build and maintain relationships with media, journalists, publications, influencers and relevant industry platforms.
• Identify and secure opportunities for brand features, interviews, articles, awards and industry recognition.
• Develop PR stories and brand communication aligned with the brand's positioning.

2. HNI & Stakeholder Relations

• Identify and build relationships with HNIs, architects, designers, developers, business leaders and other influential stakeholders.
• Coordinate meetings, networking opportunities, exclusive events and brand interactions.
• Develop strategic relationships that create business, visibility and brand-building opportunities.

3. Events, Networking & Brand Activations

• Plan and coordinate exhibitions, networking events, launches, workshops and brand experiences.
• Identify relevant industry events, forums, associations and platforms for participation.
• Ensure consistent brand representation across events and public engagements.

4. CSR & Community Engagement

• Plan and coordinate CSR initiatives aligned with the organization's values and brand purpose.
• Build relationships with NGOs, institutions, communities and relevant organizations.
• Manage CSR communication, documentation, partnerships and visibility initiatives.

5. Brand Communication & Reputation

• Monitor brand presence across media, digital platforms and relevant public forums.
• Coordinate with Marketing and Creative teams for PR content, announcements, campaigns and brand communication.
• Track media coverage, brand mentions, PR outcomes and stakeholder engagement.

6. Reporting & Coordination

• Maintain PR, media, HNI, stakeholder, event and CSR databases.
• Prepare PR reports, coverage summaries, activity updates and performance MIS.
• Coordinate with Management and internal teams to execute brand and communication initiatives.
• Take up additional responsibilities to support brand growth and organizational objectives.

7. Office Coordination & Compliance

• Coordinate visitor entry and maintain visitor records.
• Ensure visitor compliance with company procedures.
• Support emergency preparedness and workplace safety requirements.
• Coordinate office security-related activities and monitor access control.
• Support compliance related to premises, licenses, fire safety regulations, inspections and renewals.

Key Performance Areas (KRA/KPI) :

• Brand visibility and media coverage
• Quality and number of PR opportunities secured
• HNI and strategic stakeholder relationships developed
• Events, networking activities and brand activations executed
• CSR initiatives and partnerships established
• Brand mentions, features and industry recognition
• PR-driven engagement and business opportunities
• Timely and effective PR reporting and coordination

Key Stakeholders

Internal:

• Management, Marketing, Sales, Design, HR, Business Development, Franchise Team and other internal teams.

External:

• Media & Journalists, HNIs & Business Leaders, Architects & Designers, Influencers, Industry Associations, Event & PR Agencies, NGOs & CSR Partners, Corporate & Institutional Stakeholders.

Education & Experience

• Graduate in Public Relations, Mass Communication, Marketing, Business Administration or a related discipline.
• 2-5 years of experience in PR, Brand Relations, Corporate Communications, Media Relations or a related role.
• Experience in luxury, architecture, design, real estate, building materials, lifestyle or premium brands will be preferred.