PPC Specialist

About the company:

Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals:

• Zealmax Ortho: With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company's global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. (https://www.instagram.com/zealmaxorthoimplants/) Website- https://orthoimplantsindia.com/
• UltraCare PRO: Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. (https://www.instagram.com/ultracare.pro/) Website -https://ultracarepro.in/

Role & responsibilities

• Website Sales Ownership:

Take complete responsibility for website sales performance from acquisition to

conversion ensuring consistent growth in sales and profitability.

• Performance Marketing:

Plan, execute, and optimize campaigns on Meta (Facebook/Instagram) and Google

Ads to drive high-quality traffic and conversions.

• Funnel Optimization & CRO:

Analyze customer journeys, identify bottlenecks, and improve conversion rates (CRO)

across multiple funnels.

• Data & Metrics:

Monitor and optimize key KPIs such as CAC, AOV, ROAS, CTR, and CVR. Identify

performance patterns and make quick, data-backed decisions to improve daily and

weekly results.

• Tracking & Troubleshooting:

Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4.

Troubleshoot data discrepancies or attribution issues as needed.

• Collaboration & Briefing:

Work closely with content and design, and teams to brief creatives and assets that align

with performance goals.

• Retention & Automation:

Manage and optimize Emailer and WhatsApp automation journeys for remarketing,

retention, and precision targeting. AI-Driven Marketing:

Stay updated on emerging AI tools and trends in marketing and leverage them to

generate faster insights, automate tasks, or enhance campaign outcomes.

• Cross-Functional Coordination:

Maintain effective communication with internal teams to ensure alignment on goals,

timelines, and deliverables.

Preferred candidate profile:

• 3-5 years of proven experience in performance marketing (Meta & Google Ads as the

primary channel).

• Deep understanding of funnels, retargeting, CRO, and attribution.
• Strong analytical skills and proficiency in GA4, GTM, Meta Ads Manager, and Google

Ads Dashboard.

• Hands-on experience with automation and CRM tools (e.g., Klaviyo, MailChimp etc). Ability to work independently with an ownership mindset.
• Exposure to D2C / eCommerce businesses will be a strong advantage.

Why You'll Love It Here:

• Competitive compensation package, up to 6 LPA, commensurate with experience.
• Work in a collaborative environment alongside a visionary team committed to making a meaningful impact.
• Comprehensive Mediclaim Coverage and Term Insurance for your well-being.
• Robust Employee Reward Policy.
• Enjoy half-day Saturdays for a better work-life balance.
• Participate in weekly engagement and professional development programs.
• Benefit from the Employee Referral Rewards Program.

Job and Interview Location: 504, Indraprasth Business house, Behind Rasranjan, Near Vijay Cross Road, Memnagar, Ahmedabad, Gujarat 380009

If interested, email your updated resume on [Confidential Information] or whatsapp profile on +918238034256.