About Us
The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and winglobally.
Our Services Include
- Channel onboarding/Marketplace onboarding
- PPC Management
- SEO and Listing Optimization
- Content creation and creative optimization
- Storefront management
- Brand Strategy
- Inventory Forecasting
- Fulfillment and Shipping
- Brand Hygiene
- Data insights analysis
- Ensuring compliance for global markets
About The Role
The PPC Specialist at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively.
Key Responsibilities
Account Auditing & Issue Resolution:
- Prioritize Emergency audits to identify and resolve issues in problematic accounts.
- Collaborate with other directors and team members to find solutions to advertising challenges.
- Conduct Account Audits to determine the Problem Statements for Potential Clients.
- Actively communicate with peers, managers, and clients to ensure timely task and project completion.
- Provide clear reports, notes, and summaries of audit findings and campaign performance.
PPC Account Management
- Own and manage the growth of 6-8 PPC accounts for The Marketplace Guru's clients.
- Develop, implement, and maintain client-identified KPIs.
- Oversee full advertising account actions, including ad segmentation, budget setting, and performance optimization.
- Verify ad segmentation, reduce wasted ad spend & reduce ACOS.
- Set up ads for new accounts, ensuring proper segmentation, keyword research, and budget allocation.
- Utilize keyword analytics and discovery to develop and optimize manual campaigns, including:
- High volume campaigns (broad, phrase, & exact match types).
- Low volume campaigns (phrase & exact match types).
- High relevancy campaigns (phrase & exact match types).
- Create manual ASIN targeting campaigns, including but not limited to, defensive ASIN targeting.
Qualifications (Please Apply Only If You Meet These Requirements)
- At least 1 year of experience managing Amazon PPC campaigns, with a focus on Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Certifications required from Amazon: (If you do not have these, please obtain by clicking on the links below)
- Sponsored Ads Certification
- Sponsored Ads Advanced Certification
- Video Ads Certification
- Campaign Optimization Certification
- Experience of Helium 10
- Product Research - Black Box
- Keyword Research - Magnet & Cerebro
- Analytics - Keyword Tracker
- SEO knowledge for Amazon optimization.
- Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed).
Experience
- Strong knowledge of campaign budgeting, forecasting, running discounts, deals, promotions and a solid understanding of Amazon campaigns.
- Proficiency in keyword analysis, campaign optimization, and reducing ad spends.
- Proven experience in managing multiple brands and accounts, crafting strategies, and delivering results for a diverse range of clients, brands, and products on the Amazon marketplace.
Bonus Skills (A Plus For Your Application)
- Experience with Jungle Scout, Asana and Slack for project management , product research & communication.
- Knowledge of Excel for data management and reporting .
- Certifications required from Amazon: (If you do not have these, please obtain by clicking on the links below)
- SEMrush or Ahrefs SEO Certification (for in-depth keyword and analytics skills)
The Marketplace Guru Core Values
- Smart Tech, Smarter Moves: We don't just use tech we embrace it. AI and tools fuel faster action and smarter results.
- 1+1 = 11: Through mentoring, collaboration, and trust, we achieve more together transforming good teams into great ones. Soft on People, Tough on Problems: We lead with empathy and respect while tackling challenges with unwavering resolve.
- Clear, Kind & Consistent: We communicate openly and respectfully. Clarity and consistency fuel progress. Intrapreneurial Instinct: We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward.
- Intrapreneurial Instinct: Excellence isn't just a goal it's our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
- Courage to Speak, Strength to Listen: We share truth with care - even when it's hard. Feedback is intentional, not impulsive. We think about the WHY , care about the HOW, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.
Expectations (What To Expect)
- Work Hours: 46 hours a week, with 8 hours per day.
- Competitive Salary: Attractive base salary.
- Work From Home: Permanent WFH setup, provided you excel at your job
- A dual Monitor setup is required (at least 8GB of RAM) + 50 MBPS Internet Speed.
- Learning Resources: Unlimited access to our SOP Library to support your professional development.
- Career Growth: Clear path to advance to Account Director, with the opportunity to manage 60+ brands.
- Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.
Skills: asin,account management,ppc,advertising,seo,sponsored ads,amazon marketplace,performance analysis,campaigns,optimization,ppc campaigns
