PPC Specialist

Job Title: PPC Specialist

Location: Gurugram, Sector 43

Work Mode: Work from Office (5 Days Working)

Experience: 4–5 Years

Job Description

We are looking for a PPC Specialist with 4–5 years of experience in managing and optimizing paid campaigns. The candidate should be well-versed in Google Ads, meta-ads, and social media advertising, with strong analytical and reporting skills.

Responsibilities:

• Manage and optimize PPC campaigns across multiple platforms.
• Conduct keyword research, create ad copies, and manage budgets.
• Monitor daily performance and ensure maximum ROI.
• Perform A/B testing on ads and landing pages.
• Prepare performance reports and provide insights.
• Stay updated on industry trends and best practices.

Requirements:

• 4–5 years of proven PPC campaign management experience.
• Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads.
• Solid understanding of CPL, CAC, ROAS, CTR, Conversion Rate Optimization.
• Proficiency with Google Analytics (GA4), Tag Manager, and Data Studio dashboards.
• Hands-on experience with remarketing, audience segmentation, and funnel-based targeting.

Good to have:

• Certifications in Google Ads / Meta Ads / Analytics are a strong plus.