This is a remote position.
This role requires full-time availability. Applicants who are currently employed in another full-time position will not be considered.
We are seeking a highly skilled PPC Specialist with proven expertise in both Bing Ads / Meta / and Google Ads. The PPC Specialist will be responsible for planning, executing, and optimizing paid search campaigns focused on generating qualified inbound calls and form submissions for plumbing services and / or other home services.
- Plan, launch, and manage PPC campaigns across Bing / Ads and Google Ads focused on lead generation.
- Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
- Write, test, and refine ad copy to maximize CTR and conversion rates.
- Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
- Set up and manage conversion tracking, UTMs, and analytics integrations.
- Perform A/B testing on ad creatives, bidding strategies, and landing pages.
- Monitor campaign performance and provide weekly and monthly performance reports.
- Identify trends, insights, and areas for improvement to scale performance effectively.
- Collaborate with the management and operations teams to align lead flow with service capacity.
- Stay current with industry trends, Google and Microsoft Ads updates, and emerging PPC strategies.
Requirements
Requirements
- Minimum 2+ years of hands-on PPC experience (Google / Meta and Bing Ads required).
- Proven success in lead generation campaigns (preferably in service-based industries).
- Strong proficiency in Google Ads, Microsoft Advertising, Google Analytics, and Tag Manager.
- Deep understanding of bidding strategies, keyword optimization, and conversion tracking.
- Experience with landing page optimization and data analysis.
- Excellent English communication skills, both written and verbal.
- Strong analytical, problem-solving, and time management skills.
- Must be able to work during PST business hours.
Benefits
Benefits
- This is a full-time remote position, requiring a stable internet connection and a quiet workspace.
- Must be available to work shifts aligned with Pacific Standard Time (PST).
- Compensation is provided weekly.
- Can start immediately.
