PPC Specialist

Build, manage, and optimize PPC and display advertising campaigns to drive lead generation, brand awareness, and top-of-funnel pipeline growth.

Conduct keyword research and competitor analysis to refine campaign targeting and improve performance metrics like CTR, CPC, and conversion rates.

Monitor campaigns continuously, leveraging GA4 and other analytics tools to track user behavior, attribution, and ROI.

Prepare detailed reports on campaign performance, trends, and actionable insights to inform future strategy and ad spend decisions.

Manage e-commerce performance and paid advertising metrics, ensuring accurate tracking and reporting.

Collaborate with internal teams to implement digital marketing strategies and integrate campaigns with CRM systems.

Explore and manage new advertising channels to expand reach and enhance customer experience.