PPC Manger

DIGI Brooks, based in Mohali, Punjab, India, is a renowned SEO agency with a team of highly skilled professionals and a proven track record of success. Focused on driving global brand growth, DIGI Brooks offers innovative online marketing strategies, including organic SEO, local SEO, eCommerce SEO, social media marketing, and online reputation management. The company also specializes in AI chatbot integration, custom CRM designs, and email marketing automation. DIGI Brooks takes pride in delivering measurable results and tailoring digital marketing solutions to meet the specific needs of businesses.

This is a full-time, on-site PPC (Pay-Per-Click) role located in Mohpa. The PPC Specialist will be responsible for designing, implementing, and optimizing PPC campaigns to achieve client objectives. Day-to-day tasks include conducting keyword research, managing ad budgets, optimizing ad copy, monitoring campaign performance, troubleshooting issues, reporting on key performance metrics, and staying updated on industry trends. Collaborating with the broader digital marketing team, the PPC Specialist ensures strategies align with client goals and maximize ROI.

• Experience in PPC campaign management, Google Ads, and Bing Ads
• Strong skills in keyword research, audience targeting, and competitive analysis
• Proficiency in using analytics tools such as Google Analytics and campaign reporting tools
• Knowledge of A/B testing, ad optimization, and strategic budget allocation
• Understanding of digital marketing fundamentals, including SEO, remarketing, and conversion rate optimization
• Ability to analyze data to inform decisions and improve campaigns
• Strong communication and collaboration skills
• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Certifications such as Google Ads or Bing Ads professional qualifications are desirable
• Prior experience in digital marketing agencies or working on multiple campaigns is a plus