ob Title: PPC Manager
Location: Coimbatore
Experience: [58 Years]
Employment Type: Full-Time
Job SummaryWe are seeking a results-driven PPC Manager to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have strong analytical skills, hands-on experience with Google Ads and social media advertising, and a proven ability to drive ROI through data-backed strategies.
Key Responsibilities- Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
- Conduct keyword research, competitor analysis, and audience targeting
- Optimize campaigns for CPC, CPA, ROAS, and conversion rate
- Create and test ad copies, extensions, and landing page strategies
- Monitor daily performance, budgets, and bids
- Generate detailed performance reports and insights for management
- Track conversions using Google Analytics, Tag Manager, and pixels
- Collaborate with SEO, content, and design teams
- Stay updated with the latest PPC trends and platform changes
Required Skills & Qualifications- Proven experience as a PPC Manager or Paid Ads Specialist
- Strong knowledge of Google Ads, Meta Ads Manager, and Analytics tools
- Experience in conversion tracking and remarketing campaigns
- Excellent analytical and problem-solving skills
- Ability to manage multiple campaigns and budgets
- Strong communication and reporting skills
Preferred Qualifications- Google Ads / Meta Certification
- Experience with eCommerce or lead-generation campaigns
- Familiarity with A/B testing tools and CRO concepts
What We Offer- Competitive salary
- Performance-based incentives
- Career growth opportunities
- Supportive and collaborative work environment
