PPC Manager Digital Marketing (Noida)
Join our Digital Marketing team in Noida as a
PPC Manager and play a key role in driving highquality student enrolments through datadriven paid advertising campaigns.
We're looking for a strategic and analytical PPC expert who can build, optimize, and scale paid campaigns across search, display, and social channels. If you enjoy working with data, maximizing ROI, and creating meaningful impact in the higher education space, this role is for you.
What You'll Do
As a PPC Manager, you will:
Plan & Execute Campaigns
- Develop and manage paid search and display campaigns across Google, Bing, and other ad platforms.
- Drive targeted traffic, lead generation, and student enrolments for various education programs.
- Collaborate with the marketing and content teams to align campaigns with business goals.
Optimize for Performance
- Continuously monitor and optimize campaigns to improve CTR, CPC, conversion rates, and ROI.
- Conduct A/B testing across ads, landing pages, and keywords.
- Ensure smart budget allocation based on performance insights.
Analyses & Report
- Track, analyses, and report on campaign performance using analytics tools.
- Identify trends, insights, and opportunities for improvement.
- Prepare weekly/monthly dashboards for leadership.
Ensure Quality & Compliance
- Maintain high ad quality scores through effective keyword research and ad copy creation.
- Ensure campaigns adhere to platform guidelines and brand standards.
What You'll Bring
- 815 years of handson experience managing PPC or in similar role.
- Proven track record of running performancedriven campaigns focused on lead generation.
- Strong understanding of Google Ads, Bing Ads, Display Networks, and social ad platforms.
- Proficiency in analytics tools such as Google Analytics, Tag Manager, and Data Studio.
- Strong analytical, problemsolving, and optimization skills.
- Ability to manage budgets and deliver measurable results.
- Experience in the education industry is a plus (not mandatory).
- Excellent communication, attention to detail, and a passion for continuous improvement.
Why Join Us
You'll work with a dynamic, missiondriven team focused on helping students achieve their academic goals. This is your opportunity to drive meaningful results, innovate in digital advertising, and contribute to the rapid growth of our education brand.
If you're excited about shaping impactful PPC strategies and scaling highperforming campaigns,
we'd love to hear from you! 
