We are looking for a highly analytical and results-driven PPC Manager to lead and optimize paid search campaigns across multiple digital platforms. The ideal candidate should have strong expertise in Google Ads, Bing Ads, keyword strategy, bidding optimization, and performance marketing.
This role requires a data-driven mindset, strong campaign management skills, and the ability to drive user acquisition, conversions, and ROI through paid advertising strategies.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and other paid search platforms.
- Conduct keyword research, competitor analysis, and audience targeting strategies.
- Manage campaign budgets, bidding strategies, and performance KPIs including CPC, CPA, CTR, ROAS, and conversions.
- Monitor and optimize campaign performance to maximize ROI and lead generation.
- Create and test ad copies, landing page strategies, and audience segmentation.
- Perform A/B testing for ads, creatives, and campaign structures.
- Analyze campaign data and generate actionable insights for performance improvement.
- Coordinate with creative, analytics, and development teams for campaign execution and tracking.
- Prepare daily, weekly, and monthly performance reports.
- Stay updated with industry trends, search engine algorithm updates, and PPC best practices.
Skills & Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 3–6 years of experience in PPC, Paid Search, or Performance Marketing.
- Strong hands-on experience with Google Ads, Bing Ads, Google Analytics, and conversion tracking tools.
- Deep understanding of keyword strategy, bid management, audience targeting, and campaign optimization.
- Experience in managing large-scale PPC budgets and performance campaigns.
- Strong analytical and reporting skills.
- Proficiency in Excel, Google Analytics, and reporting dashboards.
- Google Ads certifications will be an added advantage.
- Excellent communication and problem-solving abilities.
- Ability to work in a fast-paced and target-driven environment.
- Must be willing to work from the Gurgaon office (on-site).
Why Join Us
- Opportunity to work on global performance marketing campaigns.
- Exposure to advanced adtech and digital advertising solutions.
- Young, collaborative, and growth-oriented work environment.
- Fast-paced learning and career growth opportunities.
- Be part of a globally expanding and innovative team.
