PPC Manager

Key Responsibilities:

• Develop and execute PPC strategies aligned with business goals.
• Plan, create, and manage paid campaigns on platforms such as Google Ads, Microsoft Advertising, Meta Ads, LinkedIn, and TikTok.
• Conduct keyword research, audience targeting, and competitor analysis.
• Write compelling ad copy and coordinate with designers for creative assets.
• Set up conversion tracking, pixels, and event tracking.
• Monitor daily campaign performance and optimize bids, budgets, and targeting.
• Perform A/B testing on ads, landing pages, and audience segments.
• Analyze performance metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Manage advertising budgets efficiently to maximize ROI.
• Stay updated with platform algorithm changes and paid media trends.
• Collaborate with SEO, content, and social media teams for integrated campaigns.
• Handling all key client accounts and communication.
• Must have the hands-on experience in Ad copies, creative videos and Ad.
• Efficiency and authorise to manage team and handling team.