Job Title- PPC Expert
Experience - 2 to 3 years
Salary - 20k to 35k
Location- Zirakpur
Job type- Full time
To manage and develop the company's pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget.
Responsibilities & Duties
- To manage the company's pay per click campaigns under the direction of the Marketing Manager.
- Undertake required analysis and strong keyword searches in order to optimize campaign success.
- Creating targeted campaigns including writing required copy and testing landing pages.
- Working with relevant internal and external stakeholders to create copy and other creative content.
- Provide regular reports on performance metrics and market related insights.
- Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager.
- Analyse, monitor and report on competitors PPC campaigns including key words being targeted.
- Manage and monitor spend to ensure it is in line with the assigned budget.
- Keep up to date with market and technology related developments.
- Search Engine Marketing (SEM) and Paid Search (PPC). Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Proficiency in MS Excel, PowerPoint, and Word.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
